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Strategic Social Media & Brand Engagement

Social media has become central to brand positioning, customer engagement, and digital communication strategies. Organisations must develop structured social media strategies that improve brand awareness, strengthen customer relationships, and support [...]

  • Course ID: SM L040
  • Delivered by London Elite Training

– Course Overview

Social media has become central to brand positioning, customer engagement, and digital communication strategies. Organisations must develop structured social media strategies that improve brand awareness, strengthen customer relationships, and support business growth.

The Strategic Social Media & Brand Engagement programme by London Elite Training equips professionals with practical and strategic approaches for managing social media platforms, developing online brand presence, improving customer engagement, and strengthening digital communication effectiveness.

Participants will explore audience engagement strategies, content planning, digital storytelling, influencer collaboration, online reputation management, analytics, and integrated social media campaign development.

By the end of this programme, participants will have the practical capabilities required to manage social media strategically, strengthen digital brand visibility, and improve customer engagement outcomes.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Develop strategic social media marketing plans
  • Strengthen digital brand positioning and visibility
  • Create engaging social media content and campaigns
  • Improve audience engagement and online communication
  • Apply storytelling techniques across digital platforms
  • Manage influencer marketing and partnerships effectively
  • Monitor social media analytics and campaign performance
  • Improve customer loyalty through social engagement
  • Manage online reputation and customer feedback professionally
  • Align social media strategies with organisational goals

– Who Should Attend?

  • Marketing Managers
  • Brand Managers
  • Social Media Leaders
  • Communication Professionals
  • Public Relations Teams
  • Customer Engagement Specialists
  • Digital Marketing Professionals
  • Course Outline
DAY 01
Strategic Social Media Planning & Brand Positioning
  • Understanding the role of social media in modern organisations
  • Developing social media strategies aligned with business objectives
  • Understanding customer behaviour and audience expectations online
  • Identifying target audiences and customer personas
  • Social media platform selection and strategic positioning
  • Building digital brand identity and online presence
  • Understanding social media trends and competitive positioning
  • Activity: Social media strategy planning workshop
DAY 02
Brand Storytelling & Content Strategy Development
  • Principles of digital storytelling and brand communication
  • Developing customer-focused content strategies
  • Creating engaging visual and written content
  • Understanding platform-specific content formats
  • Building brand consistency across social channels
  • Content scheduling and campaign planning techniques
  • Managing content calendars and communication workflows
  • Activity: Content strategy and storytelling exercise
DAY 03
Audience Engagement & Community Building
  • Building online communities and customer relationships
  • Improving customer engagement and interaction rates
  • Techniques for increasing reach, engagement, and visibility
  • Social listening and customer feedback management
  • Managing online discussions and customer concerns
  • Developing customer loyalty through social interaction
  • Communication strategies for customer retention
  • Activity: Community engagement simulation
DAY 04
Influencer Marketing & Online Reputation Management
  • Understanding influencer marketing strategies and partnerships
  • Selecting influencers aligned with brand objectives
  • Managing influencer collaboration campaigns
  • Measuring influencer campaign effectiveness
  • Online reputation management principles
  • Handling negative feedback and social media crises
  • Building customer trust and digital credibility
  • Activity: Reputation management case study
DAY 05
Social Media Analytics & Performance Improvement
  • Understanding social media KPIs and performance metrics
  • Monitoring engagement, reach, impressions, and conversions
  • Using social media analytics and reporting tools
  • Measuring ROI and campaign effectiveness
  • Identifying performance improvement opportunities
  • Developing long-term social media growth strategies
  • Final social media campaign presentation and review
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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