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Strategic Sales Management & Revenue Growth

Strategic sales management requires aligning sales operations, customer engagement, commercial planning, and revenue generation activities with organisational objectives. The Strategic Sales Management & Revenue Growth programme equips participants with advanced [...]

  • Course ID: SM L077
  • Delivered by London Elite Training

– Course Overview

Strategic sales management requires aligning sales operations, customer engagement, commercial planning, and revenue generation activities with organisational objectives.

The Strategic Sales Management & Revenue Growth programme equips participants with advanced tools for sales strategy development, revenue optimisation, territory management, forecasting, and commercial leadership.

– Learning Outcomes

  • Understand strategic sales management principles
  • Develop revenue growth and customer expansion strategies
  • Improve forecasting and sales planning capabilities
  • Manage sales operations and team performance effectively
  • Align customer engagement with commercial objectives
  • Strengthen leadership and decision-making capabilities
  • Improve sales analytics and reporting effectiveness
  • Build sustainable revenue growth frameworks

– Who Should Attend?

  • Heads of Sales
  • Senior Sales Managers
  • Commercial Managers
  • Revenue Leaders
  • Business Unit Leaders
  • Course Outline
DAY 01
Strategic Sales Management Foundations
  • Understanding strategic sales management and commercial leadership principles
  • Aligning sales strategies with organisational goals and market positioning
  • Analysing market conditions, competition, and customer expectations
  • Understanding revenue generation models and business growth drivers
  • Building customer-focused sales strategies and commercial frameworks
  • Sales leadership responsibilities and strategic decision-making
  • Activity: Strategic sales capability assessment
DAY 02
Revenue Growth & Customer Expansion Strategies
  • Identifying revenue growth opportunities and market expansion strategies
  • Customer segmentation and strategic account prioritisation
  • Building customer acquisition and retention strategies
  • Cross-selling, upselling, and account expansion frameworks
  • Managing customer value propositions and competitive positioning
  • Developing strategic sales plans for sustainable growth
  • Exercise: Revenue growth planning workshop
DAY 03
Sales Operations, Forecasting & Performance Analytics
  • Understanding sales operations and process optimisation
  • Pipeline management and forecasting methodologies
  • CRM systems and sales performance tracking tools
  • Measuring sales effectiveness using KPIs and dashboards
  • Analysing sales trends and forecasting risks
  • Improving reporting accuracy and operational efficiency
  • Activity: Sales analytics and forecasting simulation
DAY 04
Leadership, Team Performance & Commercial Decision-Making
  • Building high-performing sales teams and accountability cultures
  • Leadership communication and stakeholder engagement techniques
  • Coaching and mentoring sales professionals effectively
  • Managing underperformance and improving team productivity
  • Strategic negotiation and commercial decision-making frameworks
  • Leading change and sales transformation initiatives
  • Exercise: Commercial leadership case study
DAY 05
Strategic Growth Planning & Organisational Excellence
  • Building long-term commercial growth strategies
  • Aligning sales structures with organisational objectives
  • Risk management and sales continuity planning
  • Continuous improvement frameworks for commercial performance
  • Developing executive action plans for strategic sales leadership
  • Final presentation and trainer feedback
  • Programme review and evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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