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Strategic Brand Growth & Brand Equity Management

This programme focuses on strategies that help organisations strengthen brand equity, expand market presence, and achieve sustainable brand growth. Participants will explore frameworks used to increase customer loyalty, improve market [...]

  • Course ID: SM L007
  • Delivered by London Elite Training

– Course Overview

This programme focuses on strategies that help organisations strengthen brand equity, expand market presence, and achieve sustainable brand growth. Participants will explore frameworks used to increase customer loyalty, improve market value, and support long-term business performance.

The course combines strategic discussions, brand evaluation tools, and growth planning activities.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand the drivers of brand growth
  • Strengthen brand equity and customer loyalty
  • Develop market expansion strategies
  • Evaluate brand performance and market value
  • Manage brand consistency during growth
  • Identify risks affecting brand reputation
  • Build sustainable growth frameworks

– Who Should Attend?

  • Senior Marketing Managers
  • Brand Leaders
  • Product and Category Managers
  • Business Growth Professionals
  • Corporate Strategy Teams
  • Entrepreneurs and Consultants
  • Course Outline
DAY 01
Understanding Brand Growth
  • Brand growth fundamentals
  • Drivers of brand expansion
  • Customer retention strategies
  • Market growth opportunities
  • Strategic growth planning
DAY 02
Managing Brand Equity
  • Brand equity frameworks
  • Customer loyalty management
  • Building long-term brand value
  • Equity measurement techniques
  • Brand value case studies
DAY 03
Expansion and Brand Extension
  • Brand extension strategies
  • Entering new markets
  • Managing brand portfolios
  • International branding considerations
  • Growth strategy workshop
DAY 04
Brand Performance and Sustainability
  • Sustainable branding practices
  • Brand consistency management
  • Corporate responsibility and branding
  • Managing stakeholder expectations
  • Sustainability case studies
DAY 05
Risk and Brand Evaluation
  • Identifying branding risks
  • Reputation management strategies
  • Brand audit techniques
  • Measuring brand health
  • Final strategic assessment

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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