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Social Media Marketing & Content Creation

Social media platforms have transformed how organisations communicate with customers, build communities, and strengthen brand visibility. Effective content creation and social media engagement are essential for attracting audiences, improving customer [...]

  • Course ID: SM L035
  • Delivered by London Elite Training

– Course Overview

Social media platforms have transformed how organisations communicate with customers, build communities, and strengthen brand visibility. Effective content creation and social media engagement are essential for attracting audiences, improving customer relationships, and supporting digital growth.

This programme equips participants with practical strategies for creating engaging content, managing social media campaigns, improving audience engagement, and strengthening online brand presence.

– Learning Outcomes

  • Develop social media marketing strategies
  • Create engaging digital content
  • Understand audience targeting and engagement techniques
  • Improve online brand visibility
  • Manage social media campaigns effectively
  • Monitor social media performance metrics
  • Strengthen community engagement and communication
  • Apply storytelling techniques in content marketing
  • Understand influencer marketing fundamentals
  • Improve social media planning and scheduling

– Who Should Attend?

  • Social Media Officers
  • Content Creators
  • Marketing Executives
  • Brand Communication Teams
  • Entrepreneurs
  • Digital Marketing Professionals
  • Course Outline
DAY 01
Introduction to Social Media Marketing
  • Understanding the role of social media in modern marketing
  • The evolution of social media and digital communication
  • Understanding audience behaviour across social platforms
  • Overview of major social media platforms and their purposes
  • Defining social media goals and KPIs
  • Identifying target audiences and customer personas
  • Developing social media strategies aligned with business goals
  • Activity: Social media strategy assessment exercise
DAY 02
Content Creation & Digital Storytelling
  • Principles of effective content marketing
  • Creating engaging and audience-focused content
  • Storytelling techniques for digital engagement
  • Developing visual content and multimedia strategies
  • Understanding content formats for different platforms
  • Building consistent brand messaging online
  • Content scheduling and publishing strategies
  • Activity: Develop a content calendar and campaign theme
DAY 03
Audience Engagement & Community Management
  • Building online communities and audience relationships
  • Techniques for increasing engagement and interaction
  • Managing comments, messages, and customer feedback
  • Understanding social listening and audience monitoring
  • Influencer marketing and collaboration strategies
  • Handling online customer concerns professionally
  • Strengthening customer loyalty through engagement
  • Activity: Community engagement workshop
DAY 04
Social Media Campaign Planning & Analytics
  • Planning and managing social media campaigns
  • Budgeting and scheduling social media activities
  • Understanding paid social advertising basics
  • Measuring engagement, reach, and campaign performance
  • Introduction to social media analytics tools
  • Improving campaign performance using insights and data
  • Reporting social media results effectively
  • Activity: Social media campaign planning simulation
DAY 05
Brand Growth, Reputation & Performance Improvement
  • Strengthening brand positioning through social media
  • Managing online reputation and brand perception
  • Developing long-term audience growth strategies
  • Improving customer trust and online credibility
  • Social media trends and future opportunities
  • Continuous improvement and content optimisation
  • Final social media campaign presentation
  • Trainer feedback and programme review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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