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SEO & Website Optimisation Essentials

Search engine visibility is critical for attracting online audiences, improving website traffic, and supporting digital business growth. Organisations must optimise websites effectively to improve rankings, customer engagement, and online performance. [...]

  • Course ID: SM L037
  • Delivered by London Elite Training

– Course Overview

Search engine visibility is critical for attracting online audiences, improving website traffic, and supporting digital business growth. Organisations must optimise websites effectively to improve rankings, customer engagement, and online performance.

The SEO & Website Optimisation Essentials programme by London Elite Training provides participants with practical SEO knowledge, website optimisation strategies, keyword research techniques, and methods for improving online visibility.

Participants will explore search engine behaviour, technical SEO principles, on-page and off-page optimisation techniques, website performance improvement strategies, and analytics tools used to monitor SEO effectiveness.

By the end of this programme, participants will have the practical skills required to improve website visibility, strengthen online performance, and support sustainable digital growth initiatives.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand SEO principles and website optimisation techniques
  • Conduct keyword research effectively
  • Improve on-page and off-page SEO performance
  • Understand technical SEO fundamentals
  • Improve website user experience and visibility
  • Use SEO tools and analytics platforms
  • Monitor SEO performance metrics
  • Support website traffic growth strategies
  • Improve search rankings and customer reach
  • Conduct SEO audits and recommend optimisation improvements

– Who Should Attend?

  • Marketing Executives
  • SEO Coordinators
  • Website Managers
  • Digital Marketing Teams
  • Entrepreneurs
  • Content Professionals
  • Online Communication Teams
  • Course Outline
DAY 01
Introduction to SEO & Search Engines
  • Understanding SEO principles and objectives
  • How search engines operate and rank websites
  • The importance of SEO in digital marketing
  • Organic vs paid search strategies
  • Understanding search intent and customer behaviour
  • SEO terminology and ranking factors
  • Introduction to SEO tools and platforms
  • Activity: Search engine visibility assessment
DAY 02
Keyword Research & On-Page SEO
  • Conducting keyword research effectively
  • Understanding long-tail and short-tail keywords
  • Competitor keyword analysis techniques
  • On-page SEO optimisation strategies
  • Optimising titles, metadata, headings, and content
  • Improving internal linking structures
  • Content optimisation for search visibility
  • Activity: On-page optimisation workshop
DAY 03
Technical SEO & Website Optimisation
  • Understanding technical SEO fundamentals
  • Website speed and performance optimisation
  • Mobile optimisation and responsive design
  • Improving user experience and navigation
  • Crawlability and indexing considerations
  • Structured data and technical site health
  • Identifying technical SEO issues and solutions
  • Activity: Technical SEO review exercise
DAY 04
Off-Page SEO & Link Building Strategies
  • Understanding domain authority and backlink strategies
  • Ethical link-building techniques
  • Local SEO and online visibility improvement
  • Social signals and brand authority
  • Managing external SEO opportunities
  • Monitoring competitor SEO performance
  • Reputation and online credibility management
  • Activity: Link-building strategy workshop
DAY 05
SEO Analytics, Audits & Continuous Improvement
  • Measuring SEO performance and KPIs
  • Using Google Search Console and analytics tools
  • Conducting SEO audits effectively
  • Monitoring website traffic and engagement
  • Identifying SEO improvement opportunities
  • Developing long-term SEO strategies
  • Final SEO audit presentation and feedback
  • Trainer review and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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