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Sales Performance Coaching & Team Development

High-performing sales teams require strong coaching, continuous development, and effective leadership support. Sales leaders must be capable of developing talent, improving performance, and building motivated customer-focused teams. The Sales Performance [...]

  • Course ID: SM L079
  • Delivered by London Elite Training

– Course Overview

High-performing sales teams require strong coaching, continuous development, and effective leadership support. Sales leaders must be capable of developing talent, improving performance, and building motivated customer-focused teams.

The Sales Performance Coaching & Team Development programme equips participants with practical coaching frameworks, mentoring techniques, performance management strategies, and leadership development tools required to improve team effectiveness and commercial success.

– Learning Outcomes

  • Understand coaching and mentoring principles in sales environments
  • Improve team development and performance management capabilities
  • Strengthen communication and motivational leadership skills
  • Apply structured coaching frameworks effectively
  • Build accountability and continuous improvement cultures
  • Improve sales team productivity and engagement
  • Manage performance challenges professionally
  • Develop long-term sales capability improvement strategies

– Who Should Attend?

  • Sales Managers
  • Team Leaders
  • Commercial Supervisors
  • Sales Coaches
  • Business Development Leaders
  • Course Outline
DAY 01
Foundations of Sales Coaching & Team Leadership
  • Understanding coaching, mentoring, and leadership principles
  • Leadership styles and their impact on sales performance
  • Building trust and credibility as a sales leader
  • Understanding motivation and team engagement drivers
  • Creating customer-focused sales cultures
  • Activity: Leadership and coaching assessment
DAY 02
Coaching Frameworks & Performance Improvement
  • Structured coaching models and performance conversations
  • Conducting effective one-to-one coaching sessions
  • Identifying skill gaps and development opportunities
  • Setting SMART goals and performance expectations
  • Providing constructive feedback and recognition
  • Exercise: Coaching role-play workshop
DAY 03
Communication, Motivation & Team Development
  • Leadership communication and emotional intelligence
  • Motivating teams and managing engagement levels
  • Building confidence and resilience in sales professionals
  • Managing conflict and difficult conversations professionally
  • Supporting collaboration and teamwork effectiveness
  • Activity: Team motivation case study
DAY 04
Performance Management & Accountability
  • Measuring sales performance using KPIs and dashboards
  • Managing underperformance and corrective action plans
  • Building accountability and ownership cultures
  • Performance review frameworks and improvement strategies
  • Aligning team objectives with organisational goals
  • Exercise: Performance management simulation
DAY 05
Strategic Team Development & Leadership Growth
  • Building long-term talent development strategies
  • Succession planning and future leadership development
  • Continuous improvement planning for sales teams
  • Developing personal leadership action plans
  • Final presentation and trainer feedback
  • Programme review and evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

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