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Sales Negotiation & Influencing Skills

Successful sales professionals must be able to negotiate confidently, influence customer decisions ethically, and manage commercial discussions strategically. In competitive business environments, negotiation effectiveness directly impacts profitability, customer relationships, and [...]

  • Course ID: SM L071
  • Delivered by London Elite Training

– Course Overview

Successful sales professionals must be able to negotiate confidently, influence customer decisions ethically, and manage commercial discussions strategically. In competitive business environments, negotiation effectiveness directly impacts profitability, customer relationships, and long-term business growth.

The Sales Negotiation & Influencing Skills programme equips participants with practical negotiation frameworks, persuasion techniques, objection management strategies, and communication tools required to strengthen commercial outcomes and customer engagement.

– Learning Outcomes

  • Understand negotiation principles and influencing psychology
  • Improve customer communication and persuasion skills
  • Manage objections and resistance professionally
  • Apply structured negotiation frameworks effectively
  • Build trust and confidence during commercial discussions
  • Strengthen decision-making and influencing techniques
  • Manage concessions strategically
  • Improve sales outcomes and customer relationships

– Who Should Attend?

  • Sales Executives
  • Account Managers
  • Commercial Professionals
  • Business Development Teams
  • Relationship Managers
  • Course Outline
DAY 01
Foundations of Negotiation & Influencing
  • Understanding negotiation principles and business applications
  • The psychology of persuasion and customer decision-making
  • Understanding influence, trust, and credibility
  • Types of negotiations and negotiation styles
  • Emotional intelligence in negotiation environments
  • Activity: Negotiation style assessment
DAY 02
Communication, Persuasion & Customer Engagement
  • Strategic questioning and active listening techniques
  • Verbal and non-verbal communication in negotiations
  • Persuasive communication and influence strategies
  • Building customer trust and engagement
  • Managing difficult conversations professionally
  • Exercise: Customer communication simulation
DAY 03
Negotiation Planning & Objection Handling
  • Preparing for negotiations strategically
  • Setting objectives, priorities, and negotiation boundaries
  • Understanding customer objections and resistance factors
  • Managing pricing objections and competitive comparisons
  • Concession planning and negotiation trade-offs
  • Activity: Objection-handling workshop
DAY 04
Advanced Negotiation Techniques & Closing Strategies
  • Advanced persuasion and influencing frameworks
  • Win-win negotiation approaches and relationship management
  • Managing high-pressure negotiation environments
  • Closing techniques and gaining customer commitment
  • Confirming agreements and defining next steps
  • Exercise: Negotiation role-play simulation
DAY 05
Strategic Negotiation Performance & Improvement
  • Measuring negotiation effectiveness and outcomes
  • Developing personal negotiation improvement plans
  • Building long-term customer relationships through negotiation
  • Negotiation ethics and professional conduct
  • Final presentation and trainer feedback
  • Programme review and evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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