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Public Affairs Communication & Media Relations

Public affairs communication and media relations are essential for strengthening institutional credibility, managing public narratives, supporting stakeholder trust, and improving communication effectiveness. Organisations and public institutions require effective communication frameworks [...]

  • Course ID: GDPA 014
  • Delivered by London Elite Training

– Course Overview

Public affairs communication and media relations are essential for strengthening institutional credibility, managing public narratives, supporting stakeholder trust, and improving communication effectiveness. Organisations and public institutions require effective communication frameworks to engage the media, manage public perception, and maintain strategic visibility.

The Public Affairs Communication & Media Relations programme equips participants with practical communication methodologies, media engagement frameworks, public affairs approaches, and reputation management capabilities required for modern institutional environments.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand public affairs communication and media relations principles
  • Apply media engagement and communication methodologies effectively
  • Improve public communication and institutional representation capabilities
  • Strengthen reputation management and stakeholder engagement approaches
  • Enhance media coordination and advocacy techniques
  • Improve crisis communication and public affairs methodologies
  • Support sustainable institutional credibility and communication effectiveness effectively
  • Develop media relations improvement action plans

– Who Should Attend?

  • Public Affairs Professionals
  • Communications Personnel
  • Government Relations Staff
  • Media Relations Officers
  • Organisational Spokespersons
  • Professionals responsible for institutional communication and media engagement
  • Course Outline
DAY 01
Foundations of Public Affairs Communication
  • Understanding public affairs communication and media relations principles
  • Communication structures and institutional methodologies
  • Roles and responsibilities within public communication environments
  • Stakeholder engagement and media coordination approaches
  • Building effective communication systems effectively
  • Supporting institutional trust through communication principles
  • Workshop: Communication assessment exercise
DAY 02
Media Relations & Strategic Messaging
  • Media relations methodologies and communication frameworks
  • Strategic messaging and public positioning techniques
  • Institutional representation and media coordination approaches
  • Managing communication priorities and media responsiveness effectively
  • Stakeholder communication and public engagement methodologies
  • Supporting effective media engagement principles
  • Exercise: Media relations workshop
DAY 03
Crisis Communication & Reputation Management
  • Crisis communication methodologies and reputation frameworks
  • Organisational resilience and media response techniques
  • Public affairs coordination and institutional continuity approaches
  • Managing reputational risks and stakeholder concerns effectively
  • Communication responsiveness and media coordination methodologies
  • Supporting sustainable institutional credibility principles
  • Workshop: Crisis communication simulation exercise
DAY 04
Advocacy, Public Engagement & Communication Strategy
  • Advocacy methodologies and communication strategy frameworks
  • Public engagement and stakeholder influence techniques
  • Institutional coordination and communication alignment approaches
  • Managing public affairs priorities and communication effectiveness effectively
  • Continuous improvement and communication optimisation methodologies
  • Supporting strategic public engagement principles
  • Exercise: Public affairs case study workshop
DAY 05
Communication Integration & Professional Development
  • Integrating public affairs, media relations, and communication methodologies
  • Building sustainable communication systems and public affairs practices
  • Final communication simulation and executive presentation exercise
  • Developing communication improvement action plans
  • Peer collaboration and professional feedback discussion
  • Programme evaluation and final review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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