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Product Strategy & Customer Value Creation

Strong product strategies align customer needs, organisational goals, innovation opportunities, and market positioning to create sustainable business value. Product professionals must understand how to design customer-focused strategies, differentiate products, and [...]

  • Course ID: PROD 004
  • Delivered by London Elite Training

– Course Overview

Strong product strategies align customer needs, organisational goals, innovation opportunities, and market positioning to create sustainable business value. Product professionals must understand how to design customer-focused strategies, differentiate products, and support long-term growth through effective planning and value creation.

The Product Strategy & Customer Value Creation programme equips participants with strategic product planning methodologies, customer value frameworks, market positioning techniques, and innovation management approaches.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand product strategy and customer value creation principles
  • Apply strategic product planning methodologies effectively
  • Improve customer-focused product positioning and differentiation capabilities
  • Strengthen market analysis and innovation evaluation approaches
  • Enhance product communication and stakeholder engagement techniques
  • Improve strategic prioritisation and product growth planning methodologies
  • Support long-term product value optimisation effectively
  • Develop strategic product management action plans

– Who Should Attend?

  • Product Managers and Product Executives
  • Innovation and Strategy Professionals
  • Marketing and Commercial Teams
  • Customer Experience Personnel
  • Business Development Managers
  • Professionals involved in strategic product planning
  • Course Outline
DAY 01
Foundations of Product Strategy
  • Understanding product strategy and organisational value creation
  • Strategic product planning and customer-focused development principles
  • Product positioning and differentiation methodologies
  • Customer value frameworks and market alignment approaches
  • Product vision and strategic goal-setting techniques
  • Understanding competitive environments and innovation drivers
  • Workshop: Product strategy assessment exercise
DAY 02
Customer Value & Market Positioning
  • Customer behaviour and value perception methodologies
  • Market segmentation and target audience analysis frameworks
  • Product differentiation and value proposition development approaches
  • Competitor benchmarking and strategic market positioning techniques
  • Product communication and customer engagement methodologies
  • Building sustainable customer-focused product strategies
  • Exercise: Customer value workshop
DAY 03
Innovation & Product Growth Strategy
  • Innovation management and product opportunity evaluation frameworks
  • Strategic prioritisation and product roadmap methodologies
  • Product growth and expansion planning approaches
  • Managing cross-functional collaboration within strategic initiatives
  • Product investment and resource planning principles
  • Communication alignment and strategic stakeholder coordination techniques
  • Workshop: Product growth planning exercise
DAY 04
Product Performance & Strategic Optimisation
  • Product performance evaluation and strategic measurement frameworks
  • Customer feedback and product improvement methodologies
  • Managing product risks and operational strategy challenges effectively
  • Product optimisation and long-term sustainability approaches
  • Strategic reporting and executive communication techniques
  • Monitoring market trends and product lifecycle indicators
  • Exercise: Strategic optimisation case study workshop
DAY 05
Strategic Product Leadership Integration
  • Integrating product strategy and customer value methodologies
  • Building innovation-focused product cultures and systems
  • Final product strategy simulation and executive presentation exercise
  • Developing strategic product leadership action plans
  • Peer collaboration and professional feedback discussion
  • Programme evaluation and final review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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