Product Lifecycle Management & Portfolio Coordination

Effective product lifecycle management enables organisations to maximise product value, improve operational efficiency, optimise investments, and maintain strong market positioning throughout the lifecycle of products and services. Product professionals must [...]

– Course Overview

Effective product lifecycle management enables organisations to maximise product value, improve operational efficiency, optimise investments, and maintain strong market positioning throughout the lifecycle of products and services. Product professionals must manage product planning, performance, retirement strategies, and portfolio coordination while balancing customer needs and business priorities.

The Product Lifecycle Management & Portfolio Coordination programme equips participants with practical lifecycle management frameworks, portfolio planning methodologies, governance approaches, and product optimisation techniques required for modern product environments.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand product lifecycle management and portfolio coordination principles
  • Apply lifecycle planning and product optimisation methodologies effectively
  • Improve portfolio visibility and product prioritisation approaches
  • Strengthen product governance and stakeholder coordination capabilities
  • Enhance product performance evaluation and reporting techniques
  • Improve strategic decision-making and resource alignment methodologies
  • Support sustainable product growth and portfolio optimisation effectively
  • Develop product lifecycle management action plans

– Who Should Attend?

  • Product Managers and Product Executives
  • Portfolio and Commercial Professionals
  • Product Development Teams
  • Innovation and Strategy Personnel
  • Business and Operational Managers
  • Professionals responsible for product planning and coordination
DAY 01
Foundations of Product Lifecycle Management
  • Understanding product lifecycle stages and management principles
  • Product portfolio structures and organisational alignment approaches
  • Roles and responsibilities within lifecycle management environments
  • Product governance and decision-making methodologies
  • Customer expectations and market evolution considerations
  • Building sustainable product lifecycle strategies effectively
  • Workshop: Product lifecycle assessment exercise
DAY 02
Product Planning & Portfolio Coordination
  • Product roadmap planning and prioritisation frameworks
  • Portfolio balancing and product investment methodologies
  • Managing product dependencies and operational coordination effectively
  • Product positioning and market alignment strategies
  • Resource allocation and portfolio communication approaches
  • Cross-functional collaboration within product portfolio environments
  • Exercise: Portfolio coordination workshop
DAY 03
Product Performance & Optimisation
  • Product performance measurement and KPI tracking methodologies
  • Customer feedback analysis and product improvement techniques
  • Managing operational challenges and product lifecycle risks effectively
  • Product optimisation and strategic adjustment approaches
  • Product reporting and stakeholder communication methodologies
  • Monitoring trends and market performance indicators
  • Workshop: Product optimisation case study exercise
DAY 04
Product Transition & Lifecycle Governance
  • Product maturity and transition management frameworks
  • Managing product upgrades, repositioning, and retirement strategies
  • Governance controls and product review methodologies
  • Decision-making approaches for lifecycle extension and retirement
  • Risk management and continuity planning within product environments
  • Continuous improvement and portfolio governance optimisation techniques
  • Exercise: Product governance simulation workshop
DAY 05
Lifecycle Integration & Strategic Product Development
  • Integrating lifecycle management and portfolio coordination methodologies
  • Building collaborative product governance systems and processes
  • Final product portfolio simulation and executive presentation exercise
  • Developing lifecycle management action plans
  • Peer collaboration and professional feedback session
  • Programme evaluation and final review

Duration

In Person (Special Discount for this period only!)

Online (Special Discount for this period only!)

Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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