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Product Launch & Go-to-Market Strategy

Successful product launches require strategic planning, customer understanding, cross-functional coordination, and effective go-to-market execution. Product professionals must manage product positioning, pricing, communication, stakeholder alignment, and launch performance to ensure successful [...]

  • Course ID: PROD 005
  • Delivered by London Elite Training

– Course Overview

Successful product launches require strategic planning, customer understanding, cross-functional coordination, and effective go-to-market execution. Product professionals must manage product positioning, pricing, communication, stakeholder alignment, and launch performance to ensure successful market entry and sustainable growth.

The Product Launch & Go-to-Market Strategy programme equips participants with practical launch planning frameworks, go-to-market methodologies, stakeholder coordination approaches, and product communication strategies.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand product launch and go-to-market strategy principles
  • Apply launch planning and market entry methodologies effectively
  • Improve product positioning and communication capabilities
  • Strengthen stakeholder coordination and launch governance approaches
  • Enhance pricing and customer engagement strategies
  • Improve launch performance monitoring and optimisation methodologies
  • Support sustainable market growth and product adoption effectively
  • Develop go-to-market strategy action plans

– Who Should Attend?

  • Product Managers and Launch Coordinators
  • Marketing and Commercial Professionals
  • Product Development Teams
  • Customer Experience and Sales Personnel
  • Innovation and Strategy Staff
  • Professionals involved in product launches and market entry initiatives
  • Course Outline
DAY 01
Foundations of Product Launch Strategy
  • Understanding product launch frameworks and market entry principles
  • Product positioning and customer targeting methodologies
  • Launch planning and strategic alignment approaches
  • Customer expectations and market readiness evaluation techniques
  • Cross-functional coordination and stakeholder management principles
  • Building effective launch communication systems
  • Workshop: Product launch assessment exercise
DAY 02
Market Research, Positioning & Pricing
  • Market research and competitor analysis methodologies
  • Customer segmentation and product targeting approaches
  • Developing product messaging and positioning strategies
  • Pricing models and product value assessment frameworks
  • Understanding customer buying behaviour and adoption drivers
  • Aligning pricing strategies with organisational objectives
  • Exercise: Product positioning and pricing workshop
DAY 03
Go-to-Market Planning & Stakeholder Coordination
  • Go-to-market strategy development methodologies
  • Launch timelines and product rollout planning frameworks
  • Managing internal stakeholders and cross-functional launch teams
  • Communication planning and launch coordination techniques
  • Sales enablement and customer communication approaches
  • Risk management and contingency planning for product launches
  • Workshop: Go-to-market planning exercise
DAY 04
Launch Execution & Performance Management
  • Product launch execution and operational coordination approaches
  • Monitoring launch performance and customer response indicators
  • Product adoption tracking and market penetration methodologies
  • Managing launch challenges and operational disruptions effectively
  • Customer feedback collection and rapid response frameworks
  • Performance reporting and executive communication techniques
  • Exercise: Product launch simulation workshop
DAY 05
Product Growth, Optimisation & Strategic Improvement
  • Post-launch product evaluation and optimisation methodologies
  • Continuous improvement and product growth planning approaches
  • Customer retention and long-term engagement strategies
  • Building sustainable go-to-market systems and processes
  • Final product launch simulation and executive presentation exercise
  • Developing go-to-market strategy action plans
  • Peer collaboration, programme evaluation, and final review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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