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Product Development & Market Research Essentials

Successful products are built through strong market understanding, customer insights, effective research, and structured development planning. Product professionals must be able to identify opportunities, analyse customer behaviour, evaluate competition, and [...]

  • Course ID: PROD 002
  • Delivered by London Elite Training

– Course Overview

Successful products are built through strong market understanding, customer insights, effective research, and structured development planning. Product professionals must be able to identify opportunities, analyse customer behaviour, evaluate competition, and support product innovation through evidence-based decision-making.

The Product Development & Market Research Essentials programme equips participants with practical market research methodologies, product development frameworks, customer insight techniques, and strategic product planning approaches.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand market research and product development principles
  • Apply customer research and competitor analysis methodologies effectively
  • Improve product opportunity identification and evaluation capabilities
  • Strengthen product planning and customer insight approaches
  • Enhance communication and stakeholder collaboration within development processes
  • Improve product positioning and differentiation techniques
  • Support evidence-based product decision-making confidently
  • Develop product development and market research action plans

– Who Should Attend?

  • Product Executives and Coordinators
  • Product Development Professionals
  • Marketing and Research Personnel
  • Innovation and Commercial Teams
  • Business Analysts and Strategy Staff
  • Professionals supporting product planning initiatives
  • Course Outline
DAY 01
Foundations of Product Development & Research
  • Understanding product development and market research principles
  • Product development stages and innovation frameworks
  • Roles of research within product planning and business strategy
  • Customer behaviour and market dynamics fundamentals
  • Product opportunity identification methodologies
  • Building customer-focused product development approaches
  • Workshop: Product opportunity assessment exercise
DAY 02
Customer Research & Market Analysis
  • Customer research methodologies and data collection techniques
  • Customer personas and behavioural analysis frameworks
  • Competitor analysis and market benchmarking approaches
  • Industry trend analysis and market intelligence techniques
  • Product positioning and customer value evaluation methodologies
  • Analysing customer pain points and unmet market needs
  • Exercise: Market research workshop
DAY 03
Product Planning & Concept Development
  • Product concept generation and evaluation frameworks
  • Product prioritisation and feature selection methodologies
  • Product roadmap planning and development coordination approaches
  • Cross-functional collaboration within product development environments
  • Managing product expectations and communication workflows
  • Product differentiation and value proposition strategies
  • Workshop: Product concept development exercise
DAY 04
Product Testing & Performance Evaluation
  • Product testing methodologies and customer feedback approaches
  • Product validation and performance evaluation frameworks
  • Measuring customer satisfaction and product usability indicators
  • Managing product risks and operational development challenges
  • Continuous improvement and optimisation techniques
  • Product reporting and stakeholder communication methodologies
  • Exercise: Product evaluation case study workshop
DAY 05
Product Development Integration & Strategic Improvement
  • Integrating research, planning, and development methodologies
  • Building sustainable product development systems and processes
  • Final product development simulation and presentation exercise
  • Developing market research and product planning action plans
  • Peer collaboration and professional feedback discussion
  • Programme evaluation and final review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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