Product Analytics, Metrics & Performance Optimisation

Product analytics and performance optimisation enable organisations to make informed decisions, improve customer experiences, optimise product outcomes, and support long-term growth. Product professionals must analyse data effectively, monitor KPIs, evaluate [...]

– Course Overview

Product analytics and performance optimisation enable organisations to make informed decisions, improve customer experiences, optimise product outcomes, and support long-term growth. Product professionals must analyse data effectively, monitor KPIs, evaluate customer behaviour, and apply continuous improvement methodologies to maximise product success.

The Product Analytics, Metrics & Performance Optimisation programme equips participants with practical analytics frameworks, KPI methodologies, customer insight techniques, and product optimisation approaches required for data-driven product management.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand product analytics and performance optimisation principles
  • Apply KPI tracking and customer behaviour analysis methodologies effectively
  • Improve product performance evaluation and reporting capabilities
  • Strengthen decision-making and data interpretation approaches
  • Enhance product optimisation and continuous improvement techniques
  • Improve stakeholder communication and executive reporting methodologies
  • Support sustainable product growth and operational effectiveness confidently
  • Develop product analytics and optimisation action plans

– Who Should Attend?

  • Product Managers and Product Analysts
  • Digital Product and Customer Experience Professionals
  • Product Owners and Commercial Managers
  • Data and Business Intelligence Personnel
  • Innovation and Product Development Teams
  • Professionals responsible for product performance monitoring
DAY 01
Foundations of Product Analytics
  • Understanding product analytics and business value principles
  • Product KPIs and performance measurement frameworks
  • Customer behaviour analysis and product usage methodologies
  • Data collection and analytics governance approaches
  • Roles and responsibilities within analytics-driven product environments
  • Building data-focused product management cultures effectively
  • Workshop: Product analytics assessment exercise
DAY 02
Customer Insights & Performance Evaluation
  • Customer segmentation and behavioural analysis techniques
  • Product engagement and customer retention measurement frameworks
  • Analysing product adoption and customer satisfaction indicators
  • Product benchmarking and competitive performance methodologies
  • Data interpretation and strategic decision-making approaches
  • Reporting frameworks and performance communication techniques
  • Exercise: Customer analytics workshop
DAY 03
Product Optimisation & Improvement Strategies
  • Product optimisation methodologies and continuous improvement frameworks
  • Feature evaluation and prioritisation techniques
  • A/B testing and experimentation approaches within product environments
  • Managing operational risks and product performance challenges effectively
  • Strategic adjustment and product refinement methodologies
  • Communication alignment and stakeholder engagement strategies
  • Workshop: Product optimisation exercise
DAY 04
Analytics Reporting & Executive Communication
  • Executive dashboards and reporting methodologies
  • KPI communication and stakeholder engagement frameworks
  • Visualising product data and performance trends effectively
  • Presenting insights and recommendations professionally
  • Managing reporting challenges and communication expectations strategically
  • Building accountability and transparency within analytics environments
  • Exercise: Executive reporting simulation workshop
DAY 05
Analytics Integration & Strategic Product Improvement
  • Integrating analytics, optimisation, and product strategy methodologies
  • Building sustainable performance management systems effectively
  • Final analytics simulation and executive presentation exercise
  • Developing product optimisation action plans
  • Peer collaboration and professional feedback session
  • Programme evaluation and final review

Duration

In Person (Special Discount for this period only!)

Online (Special Discount for this period only!)

Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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