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PPC Advertising & Google Ads Management

Pay-per-click advertising is one of the most effective methods for generating targeted traffic, improving conversions, and increasing online visibility. Organisations must understand how to design, manage, and optimise PPC campaigns [...]

  • Course ID: SM L038
  • Delivered by London Elite Training

– Course Overview

Pay-per-click advertising is one of the most effective methods for generating targeted traffic, improving conversions, and increasing online visibility. Organisations must understand how to design, manage, and optimise PPC campaigns to achieve measurable marketing results.

The PPC Advertising & Google Ads Management programme by London Elite Training provides participants with practical training in Google Ads, PPC strategy, budgeting, bidding, keyword targeting, ad optimisation, and campaign analytics.

Participants will explore campaign planning, keyword research, audience targeting, bidding strategies, conversion optimisation, ad copywriting, and digital advertising performance measurement.

By the end of this programme, participants will have the practical skills required to manage PPC campaigns effectively, improve advertising performance, and maximise marketing ROI.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand PPC advertising principles and campaign structures
  • Create and manage Google Ads campaigns effectively
  • Conduct keyword research and audience targeting
  • Improve ad copy and campaign performance
  • Understand bidding and budgeting strategies
  • Monitor PPC analytics and KPIs
  • Improve conversion rates and marketing ROI
  • Evaluate advertising effectiveness using analytics tools
  • Optimise campaign performance continuously
  • Support integrated digital advertising strategies

– Who Should Attend?

  • Marketing Executives
  • PPC Specialists
  • Digital Marketing Professionals
  • Advertising Teams
  • Entrepreneurs
  • Campaign Coordinators
  • Online Marketing Teams
  • Course Outline
DAY 01
Introduction to PPC Advertising & Google Ads
  • Understanding PPC advertising concepts and principles
  • The role of PPC in digital marketing strategies
  • Overview of Google Ads and advertising platforms
  • Understanding customer search intent and online behaviour
  • Types of PPC campaigns and ad formats
  • Introduction to campaign structures and account setup
  • Understanding quality score and ad ranking factors
  • Activity: PPC campaign structure exercise
DAY 02
Campaign Planning, Keyword Research & Audience Targeting
  • Planning effective PPC campaigns aligned with business goals
  • Conducting keyword research and competitor analysis
  • Understanding match types and keyword selection strategies
  • Audience targeting and customer segmentation techniques
  • Developing campaign objectives and targeting plans
  • Budget allocation and forecasting approaches
  • Identifying conversion opportunities and customer journeys
  • Activity: Keyword planning and targeting workshop
DAY 03
Bidding Strategies, Budgeting & Ad Optimisation
  • Understanding bidding models and bidding strategies
  • Managing advertising budgets effectively
  • Cost-per-click (CPC) and ROI considerations
  • Techniques for improving ad relevance and performance
  • Ad scheduling and campaign timing strategies
  • Managing negative keywords and campaign exclusions
  • Improving campaign efficiency and cost control
  • Activity: Campaign optimisation simulation
DAY 04
Ad Copywriting & Conversion Optimisation
  • Writing effective PPC ad copy and calls-to-action
  • Developing persuasive messaging strategies
  • Landing page optimisation principles
  • Improving click-through rates and conversion performance
  • Understanding customer psychology and online decision-making
  • A/B testing and ad performance experimentation
  • Managing customer engagement through PPC campaigns
  • Activity: PPC ad copywriting workshop
DAY 05
PPC Analytics, Reporting & Continuous Improvement
  • Monitoring PPC performance and campaign analytics
  • Understanding KPIs and advertising performance metrics
  • Measuring conversions, ROI, and customer acquisition costs
  • Using analytics tools and reporting dashboards
  • Identifying performance improvement opportunities
  • Developing continuous optimisation strategies
  • Final PPC campaign presentation and evaluation
  • Trainer feedback and programme review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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