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Mobile Marketing & App Promotion Strategies

Mobile devices have transformed customer behaviour and digital engagement. Organisations must develop mobile-focused marketing strategies that improve customer experiences, strengthen engagement, and increase app adoption and retention. The Mobile Marketing [...]

  • Course ID: SM L053
  • Delivered by London Elite Training

– Course Overview

Mobile devices have transformed customer behaviour and digital engagement. Organisations must develop mobile-focused marketing strategies that improve customer experiences, strengthen engagement, and increase app adoption and retention.

The Mobile Marketing & App Promotion Strategies programme by London Elite Training equips participants with practical frameworks for mobile advertising, app promotion, customer engagement, mobile analytics, and user retention strategies.

Participants will explore mobile customer behaviour, app marketing campaigns, mobile advertising channels, customer acquisition techniques, push notification strategies, and mobile performance optimisation.

By the end of this programme, participants will have the skills required to manage effective mobile marketing campaigns and improve app growth performance.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand mobile marketing principles and trends
  • Develop mobile-focused customer engagement strategies
  • Improve app promotion and customer acquisition campaigns
  • Understand mobile advertising and targeting techniques
  • Strengthen app retention and customer loyalty initiatives
  • Monitor mobile marketing analytics and KPIs
  • Improve mobile user experiences and engagement
  • Use push notifications and mobile communication effectively
  • Optimise mobile campaigns for growth and ROI
  • Develop long-term mobile marketing strategies

– Who Should Attend?

  • Mobile Marketing Professionals
  • App Marketing Teams
  • Digital Marketing Managers
  • Product Managers
  • Customer Engagement Professionals
  • Entrepreneurs and Start-Up Teams
  • Course Outline
DAY 01
Introduction to Mobile Marketing & Consumer Behaviour
  • Understanding mobile marketing ecosystems and trends
  • Mobile consumer behaviour and customer expectations
  • Mobile-first communication and engagement strategies
  • Understanding mobile customer journeys and interactions
  • Mobile marketing channels and advertising platforms
  • Developing mobile marketing objectives and frameworks
  • Improving customer engagement through mobile experiences
  • Activity: Mobile marketing assessment exercise
DAY 02
App Promotion & Customer Acquisition Strategies
  • App store optimisation (ASO) fundamentals
  • Customer acquisition strategies for mobile applications
  • Mobile advertising and user targeting techniques
  • Paid acquisition campaigns and app growth strategies
  • Influencer and referral marketing for mobile apps
  • Improving app visibility and download performance
  • Budgeting and campaign management approaches
  • Activity: App promotion planning workshop
DAY 03
Mobile Engagement & Retention Techniques
  • Building customer engagement through mobile communication
  • Push notifications and in-app messaging strategies
  • Personalisation and behavioural targeting techniques
  • Customer retention and loyalty programme development
  • Mobile customer support and communication management
  • Improving user experiences and reducing churn rates
  • Customer lifecycle management for mobile platforms
  • Activity: Mobile engagement strategy simulation
DAY 04
Mobile Analytics & Performance Optimisation
  • Understanding mobile marketing KPIs and metrics
  • Measuring app installs, retention, and engagement rates
  • Mobile analytics tools and reporting dashboards
  • Conversion optimisation and customer journey analysis
  • Identifying performance improvement opportunities
  • A/B testing and mobile campaign experimentation
  • Improving ROI through data-driven optimisation
  • Activity: Mobile analytics workshop
DAY 05
Strategic Mobile Growth & Innovation
  • Developing long-term mobile marketing strategies
  • Emerging technologies and mobile innovation trends
  • Integrating mobile strategies into broader digital initiatives
  • Managing customer trust, privacy, and compliance
  • Building scalable mobile engagement frameworks
  • Final mobile marketing strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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