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Media Relations & Public Relations Management

Public relations and media engagement are essential for building organisational credibility, maintaining positive public perception, and strengthening stakeholder trust. Communication professionals must manage media relationships strategically while protecting organisational reputation [...]

  • Course ID: CPR 008
  • Delivered by London Elite Training

– Course Overview

Public relations and media engagement are essential for building organisational credibility, maintaining positive public perception, and strengthening stakeholder trust. Communication professionals must manage media relationships strategically while protecting organisational reputation and supporting communication objectives.

The Media Relations & Public Relations Management programme equips participants with practical media engagement techniques, PR planning methodologies, communication campaign strategies, and reputation management approaches required in professional communication environments.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand media relations and public relations management principles
  • Develop strategic PR and communication campaign approaches
  • Improve media communication and interview management skills
  • Strengthen organisational reputation and stakeholder engagement capabilities
  • Apply crisis communication and reputation management techniques effectively
  • Improve communication planning and media coordination approaches
  • Enhance professional communication and public engagement confidence
  • Develop practical PR and media communication action plans

– Who Should Attend?

  • PR and Communication Professionals
  • Corporate Affairs Personnel
  • Marketing and Brand Managers
  • Organisational Spokespersons
  • Media and Communication Coordinators
  • Professionals responsible for public communication and stakeholder engagement
  • Course Outline
DAY 01
Foundations of Public Relations & Media Communication
  • Understanding PR and media relations principles
  • The role of public relations in organisational reputation management
  • Communication planning and media engagement frameworks
  • Understanding media environments and communication channels
  • Building communication credibility and public trust
  • Communication ethics and professional responsibilities
  • Workshop: PR assessment and communication exercise
DAY 02
Media Relations & Press Communication
  • Building positive relationships with media professionals
  • Press releases and media statement writing techniques
  • Organising media briefings and communication events
  • Communication preparation for interviews and public appearances
  • Media response strategies and communication professionalism
  • Managing communication consistency across platforms
  • Exercise: Media communication workshop
DAY 03
Public Relations Campaign Management
  • PR campaign planning and communication strategy development
  • Stakeholder communication and public engagement approaches
  • Organisational messaging and brand communication alignment
  • Event communication and media coordination techniques
  • Measuring communication effectiveness and PR outcomes
  • Reputation-building and communication influence strategies
  • Workshop: PR campaign simulation exercise
DAY 04
Crisis Communication & Reputation Protection
  • Crisis communication planning and response frameworks
  • Managing media pressure and sensitive communication situations
  • Reputation management and communication recovery strategies
  • Communication leadership during organisational crises
  • Stakeholder reassurance and trust management techniques
  • Post-crisis communication and organisational learning approaches
  • Exercise: Crisis communication case study workshop
DAY 05
PR Leadership & Communication Development
  • Leadership communication and public representation techniques
  • Executive communication and media presentation skills
  • Building long-term communication and PR effectiveness
  • Emerging trends in media and public communication
  • Developing organisational PR improvement plans
  • Final media communication presentation exercise
  • Programme review and evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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