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Marketing Funnels & Lead Generation Optimisation

Modern organisations must design effective marketing funnels that guide customers from awareness to conversion while improving lead quality, customer engagement, and revenue growth. The Marketing Funnels & Lead Generation Optimisation [...]

  • Course ID: SM L057
  • Delivered by London Elite Training

– Course Overview

Modern organisations must design effective marketing funnels that guide customers from awareness to conversion while improving lead quality, customer engagement, and revenue growth.

The Marketing Funnels & Lead Generation Optimisation programme by London Elite Training equips participants with practical frameworks for customer acquisition, funnel optimisation, lead nurturing, and conversion improvement.

Participants will explore customer journeys, lead generation channels, funnel design, automation strategies, analytics, and conversion optimisation techniques.

By the end of this programme, participants will have the practical skills required to improve lead generation performance and optimise marketing funnel effectiveness.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand marketing funnel structures and customer journeys
  • Develop lead generation and customer acquisition strategies
  • Improve customer engagement and conversion rates
  • Build effective funnel optimisation frameworks
  • Apply automation and lead nurturing techniques
  • Measure funnel performance and marketing ROI
  • Improve sales and marketing alignment
  • Monitor customer behaviour and engagement patterns
  • Optimise campaigns using analytics and testing methods
  • Develop sustainable customer growth strategies

– Who Should Attend?

  • Marketing Managers
  • Sales & Business Development Teams
  • Digital Marketing Professionals
  • CRM Specialists
  • Customer Engagement Teams
  • Entrepreneurs
  • Course Outline
DAY 01
Foundations of Marketing Funnels & Customer Journeys
  • Understanding marketing funnels and customer lifecycle stages
  • Customer awareness, consideration, and conversion processes
  • Mapping customer journeys and touchpoints effectively
  • Aligning funnels with customer behaviour and business goals
  • Lead generation channels and acquisition strategies
  • Understanding buyer personas and audience segmentation
  • Funnel metrics and performance indicators
  • Activity: Customer journey mapping exercise
DAY 02
Lead Generation & Customer Acquisition Strategies
  • Developing inbound and outbound lead generation campaigns
  • Content marketing and lead magnet strategies
  • Social media and paid advertising for lead generation
  • Landing page optimisation and conversion strategies
  • Improving customer engagement and acquisition efficiency
  • Building customer databases and lead qualification processes
  • Managing lead scoring and prioritisation techniques
  • Activity: Lead generation strategy workshop
DAY 03
Funnel Optimisation & Conversion Improvement
  • Understanding conversion rate optimisation principles
  • Improving funnel flow and customer progression
  • A/B testing and customer behaviour experimentation
  • Reducing drop-offs and improving customer retention
  • Personalisation and behavioural targeting techniques
  • Optimising calls-to-action and customer communication
  • Improving customer experiences across funnel stages
  • Activity: Funnel optimisation simulation
DAY 04
Automation, Lead Nurturing & CRM Integration
  • Marketing automation and workflow management
  • Lead nurturing campaigns and customer communication strategies
  • CRM integration and customer engagement tracking
  • Trigger-based communication and behavioural automation
  • Improving customer retention and loyalty initiatives
  • Aligning sales and marketing communication processes
  • Monitoring customer engagement and lifecycle performance
  • Activity: Automation workflow exercise
DAY 05
Funnel Analytics & Strategic Growth Planning
  • Measuring funnel performance and marketing KPIs
  • ROI analysis and customer acquisition cost evaluation
  • Forecasting growth opportunities and campaign scaling
  • Strategic reporting and stakeholder communication
  • Developing long-term customer acquisition strategies
  • Final funnel strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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