High-Performance Sales & Key Account Leadership

High-performing sales and account management teams are essential for achieving business growth, improving customer satisfaction, and strengthening organisational performance. Effective leaders must be able to motivate teams, manage customer relationships [...]

– Course Overview

High-performing sales and account management teams are essential for achieving business growth, improving customer satisfaction, and strengthening organisational performance. Effective leaders must be able to motivate teams, manage customer relationships strategically, and create a culture focused on performance, accountability, and customer value.

The High-Performance Sales & Key Account Leadership programme by London Elite Training provides participants with leadership frameworks, team management techniques, and customer-focused strategies required to lead successful commercial and account management teams.

Participants will explore leadership principles, sales performance management, coaching techniques, team motivation, customer-focused leadership, and approaches for improving account and sales performance.

By the end of this programme, participants will be equipped to lead high-performing teams, strengthen customer relationships, improve sales effectiveness, and support sustainable commercial growth.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand leadership principles in sales and account management
  • Lead and develop high-performing account management teams
  • Improve sales and account performance effectively
  • Apply coaching and mentoring techniques to support team development
  • Strengthen communication and collaboration within teams
  • Develop customer-focused sales leadership strategies
  • Improve accountability and performance management practices
  • Align commercial activities with business objectives
  • Manage team motivation and engagement successfully
  • Support long-term customer relationship growth initiatives

– Who Should Attend?

  • Sales Managers
  • Commercial Team Leaders
  • Key Account Leaders
  • Business Development Managers
  • Regional Sales Managers
  • Customer Success Leaders
  • Customer-Facing Team Managers
DAY 01
Leadership in Sales & Account Management
  • Understanding leadership principles and responsibilities
  • The role of leadership in commercial success
  • Leadership styles and their impact on team performance
  • Building customer-focused leadership approaches
  • Strategic thinking in sales and account management
  • Managing performance expectations and accountability
  • Leadership communication techniques
  • Activity: Leadership assessment exercise
DAY 02
Building High-Performance Teams
  • Characteristics of high-performing commercial teams
  • Team structure, roles, and responsibilities
  • Techniques for motivating and engaging teams
  • Building trust and collaboration within teams
  • Managing team dynamics and workplace challenges
  • Strengthening communication and teamwork
  • Coaching and mentoring approaches for leaders
  • Activity: Team development workshop
DAY 03
Customer-Centric Sales Leadership
  • Understanding customer-focused leadership strategies
  • Aligning sales activities with customer needs
  • Managing strategic customer relationships effectively
  • Improving customer satisfaction and loyalty
  • Developing customer engagement strategies
  • Communication techniques for customer-facing leaders
  • Managing customer expectations and service quality
  • Activity: Customer leadership case study
DAY 04
Coaching, Performance Management & Growth
  • Performance management frameworks and techniques
  • Setting sales and account performance targets
  • Monitoring KPIs and commercial performance metrics
  • Coaching for performance improvement
  • Managing underperformance professionally
  • Continuous learning and development strategies
  • Building a culture of accountability and improvement
  • Activity: Performance coaching simulation
DAY 05
Strategic Leadership Planning & Evaluation
  • Developing strategic commercial leadership plans
  • Managing organisational growth and team performance
  • Commercial decision-making and problem-solving
  • Managing change and business transformation
  • Leadership evaluation and self-development planning
  • Final strategic leadership presentation
  • Trainer feedback and programme review

Duration

In Person (Special Discount for this period only!)

Online (Special Discount for this period only!)

Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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