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Foundations of Product Management

Product management plays a central role in connecting customer needs, business goals, innovation, and operational delivery. Successful product professionals must understand how to identify market opportunities, develop customer-focused solutions, coordinate [...]

  • Course ID: PROD 001
  • Delivered by London Elite Training

– Course Overview

Product management plays a central role in connecting customer needs, business goals, innovation, and operational delivery. Successful product professionals must understand how to identify market opportunities, develop customer-focused solutions, coordinate cross-functional teams, and manage products throughout their lifecycle.

The Foundations of Product Management programme equips participants with practical product management frameworks, customer-focused methodologies, strategic planning techniques, and collaboration skills required to manage products effectively within modern organisations.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand the principles and responsibilities of product management
  • Apply product lifecycle management concepts effectively
  • Identify customer needs and market opportunities confidently
  • Improve product planning and prioritisation approaches
  • Strengthen communication and stakeholder coordination capabilities
  • Support product development and cross-functional collaboration effectively
  • Improve product evaluation and performance monitoring techniques
  • Develop practical product management action plans

– Who Should Attend?

  • Product Executives and Coordinators
  • Business and Marketing Professionals
  • Product Support Personnel
  • Innovation and Strategy Staff
  • Early-career Product Managers
  • Professionals transitioning into product management roles
  • Course Outline
DAY 01
Introduction to Product Management
  • Understanding product management and organisational value creation
  • Roles and responsibilities of product professionals
  • Product lifecycle stages and management principles
  • Product types, categories, and business models
  • Understanding customer needs and market expectations
  • Product management within cross-functional environments
  • Workshop: Product management fundamentals assessment exercise
DAY 02
Customer & Market Understanding
  • Customer-focused product development principles
  • Market research and competitor analysis methodologies
  • Customer personas and behavioural insights frameworks
  • Identifying product opportunities and market gaps
  • Product positioning and differentiation approaches
  • Understanding customer value and buying motivations
  • Exercise: Customer and market analysis workshop
DAY 03
Product Planning & Development Coordination
  • Product planning and prioritisation methodologies
  • Product roadmaps and development frameworks
  • Working with design, operations, and commercial teams effectively
  • Product requirements and feature prioritisation approaches
  • Product communication and internal coordination techniques
  • Managing timelines and product delivery expectations
  • Workshop: Product roadmap planning exercise
DAY 04
Product Performance & Improvement
  • Product performance measurement and evaluation frameworks
  • Understanding product KPIs and customer feedback approaches
  • Product optimisation and continuous improvement methodologies
  • Managing product risks and operational challenges effectively
  • Product reporting and stakeholder communication principles
  • Monitoring market trends and product performance indicators
  • Exercise: Product improvement case study workshop
DAY 05
Product Management Integration & Development
  • Integrating product management frameworks and methodologies
  • Building collaborative product environments and communication systems
  • Final product management simulation and presentation exercise
  • Developing personal product management action plans
  • Peer collaboration and professional feedback session
  • Programme evaluation and final review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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