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Financial Communication, Accounting & Decision‑Making

Financial communication plays a critical role in shaping how organisations are perceived by shareholders, investors, analysts, and other key stakeholders. It supports confidence in the organisation, strengthens credibility, and ultimately [...]

  • Course ID: AFB003
  • Delivered by London Elite Training

– Course Objective

By the end of this programme, participants will be able to:

  • Understand the role of accounting as the language of business
  • Explain how financial information supports management, control, and decision‑making
  • Interpret and prepare core financial statements
  • Distinguish between profit, cash flow, and value creation
  • Apply budgeting and forecasting tools for planning and communication
  • Understand the differences and linkages between financial and management accounting
  • Analyse costs, profitability, and performance for decision support
  • Communicate financial results clearly to internal and external stakeholders
  • Appreciate how financial information supports valuation and shareholder value

– Who Should Attend

This programme is ideal for:

  • Managers and senior professionals
  • Investor relations, communications, and public relations professionals
  • Strategy, finance, and business development teams
  • Non‑finance managers involved in financial decision‑making
  • Professionals interacting with investors, shareholders, or boards
  • Anyone seeking to strengthen financial literacy and communication capability

– Programme Outcome

Participants will leave this programme with a strong foundation in accounting and financial analysis, enhanced ability to communicate financial information clearly, and the confidence to support informed decision‑making, stakeholder engagement, and value creation within their organisations.

  • Course Outline
DAY 01
Accounting, Financial Communication & the Language of Business
  • What is accounting and why it matters
  • Forms of accounting and their purposes
  • Definition and importance of profit
  • Who is interested in profit and why?
  • Funding business operations
  • Cash vs. accrual accounting
  • Cash flow forecasting and improvement
  • The significance of accounting data in decision‑making
  • The role of the finance function
  • The accounting equation and accounting systems
  • Reporting facts vs. applying judgement
DAY 02
Financial Statements, Policies & Reporting Standards

Income Statement

  • Revenue recognition and key questions
  • Direct (variable/product) vs. indirect (fixed/period) costs
  • Mixed costs and cost behaviour
  • Non‑cash deductions: depreciation, amortisation, depletion
  • Profit calculations and interpretation
  • Difference between profit and cash
  • Extracting key performance insights from income statements

Balance Sheet

  • Assets: current and non‑current
  • Liabilities: current and long‑term
  • Equity and capital employed
  • Managing the working capital cycle
DAY 03
Cash Flow, Performance & Financial Analysis
  • Purpose and structure of the Cash Flow Statement
  • Operating, investing, and financing cash flows
  • Linking cash flow to business sustainability
  • Working capital management and liquidity
  • Interpreting financial statements for performance analysis
  • Communicating financial performance to stakeholders
DAY 04
Budgets as Decision‑Making and Communication Tools
  • The master budget and its components
  • Budgeting as a planning, control, and communication tool
  • Sales budgeting as a driver of financial plans
  • Operating and financial budgets
  • Pro forma financial statements
  • Cash budgets and capital budgets
  • Interrelationship of financial projections
  • Traditional vs. flexible budgeting
  • Variance analysis for performance improvement and communication
  • Price and volume effects in variance analysis
DAY 05
Value Creation, Management Accounting & Strategic Decision‑Making
  • Financial vs. management accounting: differences and similarities
  • Objectives and role of managerial accounting
  • Cost terminology: fixed, variable, controllable, sunk, opportunity, relevant
  • Cost‑Volume‑Profit (CVP) analysis
  • Breakeven and target profit scenarios
  • Cost‑benefit analysis
  • Responsibility centres and performance measurement
  • Segment reporting (internal and external)
  • Business valuation perspectives
  • Managing for shareholder value
  • Value‑based planning and budgeting
  • Financial communication as a driver of credibility and value

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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