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Executive Programme in Commercial & Sales Leadership

Commercial and sales leaders must navigate rapidly changing markets, increasing customer expectations, competitive pressures, and organisational growth objectives. Effective leadership requires the ability to align commercial strategies with customer value, [...]

  • Course ID: SM L080
  • Delivered by London Elite Training

– Course Overview

Commercial and sales leaders must navigate rapidly changing markets, increasing customer expectations, competitive pressures, and organisational growth objectives. Effective leadership requires the ability to align commercial strategies with customer value, operational excellence, and long-term business sustainability.

The Executive Programme in Commercial & Sales Leadership equips participants with advanced leadership frameworks for strategic sales management, revenue growth, customer engagement, organisational alignment, and commercial transformation.

– Learning Outcomes

  • Understand executive-level commercial leadership principles
  • Develop strategic sales and revenue growth frameworks
  • Align customer engagement with organisational objectives
  • Improve leadership communication and decision-making capabilities
  • Strengthen sales transformation and performance improvement strategies
  • Manage commercial risks and organisational challenges effectively
  • Build customer-focused commercial cultures
  • Lead sustainable revenue growth initiatives

– Who Should Attend?

  • Commercial Directors
  • Heads of Sales
  • Senior Business Leaders
  • Revenue Leaders
  • General Managers
  • Course Outline
DAY 01
Foundations of Executive Commercial Leadership
  • Understanding strategic commercial leadership in modern organisations
  • Aligning sales strategies with corporate objectives and growth priorities
  • Understanding customer-centric business models and competitive positioning
  • Leadership styles, influence, and executive presence
  • Managing organisational performance and commercial accountability
  • Activity: Commercial leadership assessment workshop
DAY 02
Strategic Revenue Growth & Market Expansion
  • Revenue growth planning and strategic market expansion frameworks
  • Customer segmentation and profitability analysis
  • Building customer acquisition and retention strategies
  • Managing enterprise accounts and strategic partnerships
  • Cross-selling, upselling, and customer lifetime value optimisation
  • Exercise: Revenue growth strategy workshop
DAY 03
Sales Operations, Performance & Commercial Analytics
  • Strategic sales operations and process optimisation
  • Forecasting methodologies and sales performance analytics
  • CRM systems, dashboards, and executive reporting
  • Measuring organisational sales effectiveness using KPIs
  • Managing commercial risks and operational performance gaps
  • Activity: Executive analytics case study
DAY 04
Leadership, Transformation & Organisational Alignment
  • Leading commercial transformation and organisational change
  • Coaching, mentoring, and developing high-performing commercial teams
  • Building collaborative customer-focused cultures
  • Managing resistance to change and organisational complexity
  • Strategic decision-making and executive communication
  • Exercise: Commercial transformation simulation
DAY 05
Executive Planning & Sustainable Commercial Excellence
  • Building long-term commercial sustainability frameworks
  • Strategic planning for organisational growth and resilience
  • Developing executive action plans for commercial leadership success
  • Final presentation and trainer feedback
  • Programme review and evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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