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Email Marketing & Marketing Automation Masterclass

Email marketing and automation remain among the most effective digital marketing tools for customer engagement, lead nurturing, and retention. Organisations must design targeted, personalised, and data-driven campaigns that improve customer [...]

  • Course ID: SM L043
  • Delivered by London Elite Training

– Course Overview

Email marketing and automation remain among the most effective digital marketing tools for customer engagement, lead nurturing, and retention. Organisations must design targeted, personalised, and data-driven campaigns that improve customer relationships and conversion performance.

This programme explores email marketing strategy, customer segmentation, automation workflows, personalisation techniques, and campaign optimisation approaches.

– Learning Outcomes

  • Develop effective email marketing strategies
  • Design targeted and personalised campaigns
  • Understand audience segmentation techniques
  • Build automation workflows and nurture sequences
  • Improve customer engagement and retention
  • Monitor email marketing KPIs and analytics
  • Apply A/B testing methods effectively
  • Improve open rates and conversions
  • Understand email compliance and best practices
  • Optimise campaign performance continuously

– Who Should Attend?

  • CRM Managers
  • Marketing Automation Specialists
  • Email Marketing Teams
  • Digital Marketing Professionals
  • Customer Engagement Teams
  • Marketing Managers
  • Course Outline
DAY 01
Email Marketing Foundations & Strategy
  • Understanding the role of email marketing in digital communication
  • Developing customer-focused email marketing strategies
  • Types of email marketing campaigns and objectives
  • Understanding customer journeys and nurture processes
  • Audience segmentation and customer targeting basics
  • Building effective email marketing plans
  • Email compliance and data privacy considerations
  • Activity: Email strategy development workshop
DAY 02
Campaign Design & Personalisation Techniques
  • Designing effective email templates and layouts
  • Writing engaging subject lines and email copy
  • Personalisation techniques for customer engagement
  • Dynamic content and behavioural targeting approaches
  • Visual communication and email branding strategies
  • Mobile-friendly email marketing design principles
  • Improving click-through and engagement rates
  • Activity: Email campaign creation exercise
DAY 03
Marketing Automation & Customer Journeys
  • Introduction to marketing automation systems
  • Building automation workflows and nurture sequences
  • Trigger-based communication strategies
  • Lead nurturing and customer retention campaigns
  • Understanding customer lifecycle marketing
  • Automation performance monitoring and optimisation
  • Integrating email marketing with CRM platforms
  • Activity: Automation workflow simulation
DAY 04
Email Analytics, Testing & Optimisation
  • Measuring email marketing performance and KPIs
  • Open rates, conversions, bounce rates, and engagement metrics
  • A/B testing and campaign experimentation techniques
  • Identifying optimisation opportunities using analytics
  • Reporting email campaign effectiveness
  • Improving ROI through customer insights and analytics
  • Continuous improvement in email marketing campaigns
  • Activity: Email performance analysis workshop
DAY 05
Strategic Email Marketing & Retention Planning
  • Developing long-term email engagement strategies
  • Customer loyalty and retention through email communication
  • Managing omnichannel communication integration
  • Strategic planning for customer relationship growth
  • Improving customer experience through automation
  • Final email marketing strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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