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E-Commerce Marketing & Conversion Optimisation

E-commerce businesses must continuously improve customer experiences, online visibility, and conversion performance to remain competitive in digital markets. Successful e-commerce marketing requires strategic planning, customer-focused communication, and data-driven optimisation. The [...]

  • Course ID: SM L050
  • Delivered by London Elite Training

– Course Overview

E-commerce businesses must continuously improve customer experiences, online visibility, and conversion performance to remain competitive in digital markets. Successful e-commerce marketing requires strategic planning, customer-focused communication, and data-driven optimisation.

The E-Commerce Marketing & Conversion Optimisation programme by London Elite Training equips participants with practical techniques for improving online sales performance, customer engagement, digital advertising, and conversion optimisation.

Participants will explore customer acquisition strategies, website optimisation, digital merchandising, conversion funnels, customer retention approaches, and analytics frameworks.

By the end of this programme, participants will have the skills required to improve e-commerce performance, strengthen customer experiences, and increase online revenue growth.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand e-commerce marketing strategies and frameworks
  • Improve online customer experiences and engagement
  • Apply conversion optimisation techniques effectively
  • Strengthen customer acquisition and retention strategies
  • Improve online merchandising and sales performance
  • Use analytics and customer insights to optimise campaigns
  • Understand e-commerce advertising and promotional strategies
  • Improve website usability and conversion funnels
  • Monitor e-commerce KPIs and business performance
  • Develop sustainable e-commerce growth strategies

– Who Should Attend?

  • E-Commerce Managers
  • Digital Marketing Professionals
  • Online Store Managers
  • Sales and Commercial Teams
  • Entrepreneurs
  • Customer Experience Professionals
  • Course Outline
DAY 01
Foundations of E-Commerce Marketing
  • Understanding e-commerce business models and trends
  • Customer behaviour in digital purchasing environments
  • Building customer-focused online sales strategies
  • Understanding customer acquisition and retention principles
  • Developing integrated e-commerce marketing plans
  • Digital merchandising and product positioning techniques
  • Improving online visibility and customer reach
  • Activity: E-commerce strategy assessment workshop
DAY 02
Customer Journeys & Conversion Funnel Optimisation
  • Understanding customer journeys and buying behaviour
  • Mapping digital conversion funnels effectively
  • Website usability and customer experience principles
  • Conversion rate optimisation (CRO) strategies
  • Improving landing pages and calls-to-action
  • Managing cart abandonment and customer retention
  • Personalisation and customer targeting approaches
  • Activity: Conversion funnel optimisation exercise
DAY 03
Digital Advertising & Customer Acquisition
  • Developing e-commerce advertising campaigns
  • Social media advertising and paid campaign strategies
  • PPC and search marketing for online stores
  • Customer targeting and retargeting techniques
  • Promotional campaigns and sales growth strategies
  • Managing advertising budgets and ROI expectations
  • Improving customer engagement and lead generation
  • Activity: Digital advertising workshop
DAY 04
Website Analytics & Customer Experience Optimisation
  • Understanding e-commerce analytics and KPIs
  • Monitoring customer engagement and sales performance
  • Using analytics tools for decision-making and optimisation
  • Website performance improvement techniques
  • Managing customer feedback and online service quality
  • Building loyalty programmes and retention initiatives
  • Identifying opportunities for revenue growth
  • Activity: Website optimisation case study
DAY 05
E-Commerce Growth Strategy & Performance Leadership
  • Strategic planning for e-commerce growth and expansion
  • Scaling online businesses and market development
  • Managing digital partnerships and online marketplaces
  • Forecasting performance and growth opportunities
  • Building sustainable customer engagement strategies
  • Final e-commerce strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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