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Digital Product Management & Customer Experience

Digital products require product professionals to understand customer journeys, digital ecosystems, user experience, data-driven decision-making, and continuous optimisation. Successful digital product management combines innovation, customer engagement, collaboration, and performance monitoring [...]

  • Course ID: PROD 009
  • Delivered by London Elite Training

– Course Overview

Digital products require product professionals to understand customer journeys, digital ecosystems, user experience, data-driven decision-making, and continuous optimisation. Successful digital product management combines innovation, customer engagement, collaboration, and performance monitoring to deliver sustainable digital value.

The Digital Product Management & Customer Experience programme equips participants with practical digital product frameworks, customer experience methodologies, UX collaboration approaches, and digital optimisation techniques.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand digital product management and customer experience principles
  • Apply customer journey and UX collaboration methodologies effectively
  • Improve digital product planning and prioritisation capabilities
  • Strengthen customer engagement and product optimisation approaches
  • Enhance product analytics and digital performance evaluation techniques
  • Improve stakeholder coordination and communication within digital environments
  • Support sustainable digital product growth and innovation effectively
  • Develop digital product management action plans

– Who Should Attend?

  • Digital Product Managers and Product Owners
  • Customer Experience Professionals
  • UX and Product Development Teams
  • Innovation and Digital Transformation Personnel
  • Marketing and Commercial Managers
  • Professionals managing digital products and services
  • Course Outline
DAY 01
Foundations of Digital Product Management
  • Understanding digital product ecosystems and customer expectations
  • Roles and responsibilities within digital product environments
  • Customer-focused digital product development methodologies
  • Digital transformation and innovation principles
  • Product lifecycle management within digital platforms
  • Building collaborative digital product cultures effectively
  • Workshop: Digital product assessment exercise
DAY 02
Customer Experience & Journey Management
  • Customer journey mapping and experience optimisation frameworks
  • User experience (UX) and customer engagement methodologies
  • Customer behaviour analysis and digital interaction techniques
  • Product usability and customer satisfaction evaluation approaches
  • Managing customer feedback and digital experience improvements effectively
  • Communication alignment across digital product teams
  • Exercise: Customer journey workshop
DAY 03
Digital Product Planning & Collaboration
  • Digital product roadmap development methodologies
  • Agile collaboration and iterative delivery frameworks
  • Feature prioritisation and customer value management techniques
  • Cross-functional coordination within digital product environments
  • Stakeholder engagement and digital communication approaches
  • Managing operational complexity and product delivery expectations effectively
  • Workshop: Digital product planning exercise
DAY 04
Product Analytics & Digital Optimisation
  • Digital product analytics and KPI measurement methodologies
  • User behaviour tracking and performance evaluation frameworks
  • Product optimisation and customer retention strategies
  • Managing digital risks and operational challenges effectively
  • Reporting methodologies and executive communication approaches
  • Continuous improvement and digital product innovation techniques
  • Exercise: Digital optimisation case study workshop
DAY 05
Digital Product Integration & Strategic Development
  • Integrating customer experience and digital product methodologies
  • Building sustainable digital product systems and innovation cultures
  • Final digital product simulation and executive presentation exercise
  • Developing digital product management action plans
  • Peer collaboration and professional feedback session
  • Programme evaluation and final review

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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