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Digital Campaign Planning & Performance Optimisation

Successful digital campaigns require strategic planning, customer targeting, coordinated communication, and continuous performance optimisation. Organisations must develop integrated campaigns that improve customer engagement, conversion performance, and marketing ROI. The Digital [...]

  • Course ID: SM L061
  • Delivered by London Elite Training

– Course Overview

Successful digital campaigns require strategic planning, customer targeting, coordinated communication, and continuous performance optimisation. Organisations must develop integrated campaigns that improve customer engagement, conversion performance, and marketing ROI.

The Digital Campaign Planning & Performance Optimisation programme by London Elite Training equips participants with practical frameworks for planning, managing, analysing, and optimising digital campaigns effectively.

Participants will explore campaign strategy development, audience segmentation, channel coordination, budget management, analytics, testing frameworks, and optimisation techniques.

By the end of this programme, participants will have the capabilities required to manage high-performing digital campaigns successfully.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Develop integrated digital campaign strategies
  • Improve customer targeting and engagement techniques
  • Understand campaign planning and execution frameworks
  • Monitor campaign performance and ROI effectively
  • Use analytics for optimisation and decision-making
  • Improve conversion performance and customer acquisition
  • Coordinate communication across multiple platforms
  • Apply testing and optimisation techniques successfully
  • Strengthen reporting and performance evaluation skills
  • Develop sustainable campaign growth strategies

– Who Should Attend?

  • Campaign Managers
  • Digital Marketing Professionals
  • Marketing Analysts
  • Brand Managers
  • Communication Specialists
  • Advertising Teams
  • Course Outline
DAY 01
Foundations of Digital Campaign Planning
  • Understanding digital campaign structures and objectives
  • Developing customer-focused campaign strategies
  • Campaign planning frameworks and communication models
  • Understanding customer journeys and audience behaviour
  • Setting campaign goals, KPIs, and performance expectations
  • Budget planning and campaign resource allocation
  • Integrating campaigns across digital communication channels
  • Activity: Campaign planning workshop
DAY 02
Audience Targeting, Messaging & Channel Strategy
  • Audience segmentation and targeting techniques
  • Building customer personas and behavioural profiles
  • Developing campaign messaging and communication strategies
  • Content planning and storytelling for digital campaigns
  • Selecting appropriate digital channels and platforms
  • Cross-channel coordination and communication consistency
  • Improving customer engagement and interaction rates
  • Activity: Customer targeting exercise
DAY 03
Campaign Execution, Coordination & Budget Management
  • Managing campaign implementation and operational workflows
  • Coordinating teams, platforms, and communication schedules
  • Budget monitoring and advertising spend management
  • Managing campaign timelines and performance expectations
  • Customer engagement monitoring and optimisation techniques
  • Identifying operational risks and communication challenges
  • Improving campaign efficiency and execution quality
  • Activity: Campaign execution simulation
DAY 04
Analytics, Testing & Performance Optimisation
  • Understanding campaign analytics and reporting frameworks
  • Measuring engagement, conversions, and ROI performance
  • A/B testing and optimisation methodologies
  • Conversion funnel analysis and improvement strategies
  • Monitoring customer behaviour and campaign interactions
  • Continuous optimisation using performance insights
  • Reporting results to stakeholders and leadership teams
  • Activity: Campaign analytics workshop
DAY 05
Strategic Campaign Leadership & Growth Planning
  • Developing long-term digital campaign strategies
  • Strategic leadership in digital marketing environments
  • Scaling campaigns and improving marketing performance
  • Forecasting customer growth and market opportunities
  • Managing innovation and future campaign trends
  • Final campaign strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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