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Digital Advertising Strategy & Media Buying

Digital advertising plays a vital role in customer acquisition, brand awareness, and commercial growth. Organisations must develop strategic advertising approaches that optimise media investments, improve targeting, and maximise campaign performance. [...]

  • Course ID: SM L056
  • Delivered by London Elite Training

– Course Overview

Digital advertising plays a vital role in customer acquisition, brand awareness, and commercial growth. Organisations must develop strategic advertising approaches that optimise media investments, improve targeting, and maximise campaign performance.

The Digital Advertising Strategy & Media Buying programme by London Elite Training equips participants with practical skills in digital advertising strategy, media planning, audience targeting, campaign optimisation, and media buying management.

Participants will explore advertising channels, media budgeting, campaign planning, audience segmentation, bidding strategies, analytics, and advertising performance optimisation.

By the end of this programme, participants will have the capabilities required to manage strategic digital advertising campaigns effectively.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand digital advertising principles and media buying strategies
  • Develop effective advertising campaigns and media plans
  • Improve audience targeting and segmentation techniques
  • Manage advertising budgets and bidding strategies
  • Measure advertising ROI and campaign performance
  • Optimise campaigns using analytics and customer insights
  • Improve customer acquisition and conversion performance
  • Understand cross-platform advertising integration
  • Strengthen communication and brand positioning strategies
  • Develop long-term advertising growth plans

– Who Should Attend?

  • Media Buyers
  • Advertising Professionals
  • Marketing Managers
  • Campaign Managers
  • Digital Marketing Specialists
  • Brand Managers
  • Course Outline
DAY 01
Foundations of Digital Advertising & Media Strategy
  • Understanding digital advertising ecosystems and trends
  • Advertising objectives and campaign strategy development
  • Understanding customer behaviour and targeting opportunities
  • Media planning frameworks and communication strategies
  • Advertising channels and platform selection
  • Budget allocation and resource planning
  • Understanding advertising KPIs and performance metrics
  • Activity: Advertising strategy assessment workshop
DAY 02
Audience Targeting, Segmentation & Media Planning
  • Audience segmentation and customer profiling techniques
  • Behavioural targeting and demographic analysis
  • Developing strategic media plans and schedules
  • Platform selection based on customer behaviour and objectives
  • Retargeting and remarketing campaign strategies
  • Managing customer acquisition funnels through advertising
  • Budget forecasting and campaign resource allocation
  • Activity: Media planning workshop
DAY 03
Media Buying, Bidding & Campaign Execution
  • Understanding media buying models and processes
  • CPC, CPM, CPA, and bidding strategy optimisation
  • Managing advertising placements and inventory
  • Campaign setup and execution across platforms
  • Ad copy development and creative optimisation techniques
  • Improving ad relevance and quality scores
  • Managing campaign timing and audience delivery
  • Activity: Campaign execution simulation
DAY 04
Advertising Analytics & Performance Optimisation
  • Monitoring advertising campaign performance and KPIs
  • Understanding conversion tracking and attribution models
  • ROI analysis and customer acquisition cost measurement
  • A/B testing and advertising experimentation techniques
  • Identifying optimisation opportunities using analytics
  • Reporting advertising outcomes to stakeholders
  • Continuous campaign improvement and performance scaling
  • Activity: Advertising analytics workshop
DAY 05
Strategic Advertising Leadership & Growth Planning
  • Developing long-term advertising and media strategies
  • Integrating advertising into broader marketing initiatives
  • Managing advertising risks and compliance considerations
  • Evaluating emerging advertising technologies and trends
  • Building scalable advertising frameworks for growth
  • Final advertising strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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