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Data Analytics & Digital Marketing Performance

Data-driven decision-making is essential for measuring digital marketing effectiveness and improving campaign performance. Organisations must use analytics tools and customer insights to optimise engagement, improve ROI, and support strategic marketing [...]

  • Course ID: SM L042
  • Delivered by London Elite Training

– Course Overview

Data-driven decision-making is essential for measuring digital marketing effectiveness and improving campaign performance. Organisations must use analytics tools and customer insights to optimise engagement, improve ROI, and support strategic marketing decisions.

The Data Analytics & Digital Marketing Performance programme by London Elite Training provides participants with practical approaches for analysing marketing data, interpreting KPIs, building dashboards, and improving digital marketing performance.

Participants will explore campaign analytics, customer behaviour analysis, reporting frameworks, performance optimisation strategies, and data-driven marketing decision-making techniques.

By the end of this programme, participants will be able to use analytics effectively to improve digital marketing strategies, customer engagement, and commercial outcomes.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand digital marketing analytics principles and frameworks
  • Measure and interpret digital marketing performance metrics
  • Use analytics tools and dashboards effectively
  • Analyse customer behaviour and engagement trends
  • Develop KPIs and performance reporting systems
  • Improve marketing ROI through data-driven insights
  • Monitor campaign effectiveness and optimisation opportunities
  • Support strategic decision-making using marketing data
  • Strengthen reporting and performance communication skills
  • Build continuous improvement strategies using analytics insights

– Who Should Attend?

  • Digital Marketing Managers
  • Marketing Analysts
  • Campaign Managers
  • Data Analysts
  • Customer Engagement Professionals
  • Communication Specialists
  • Marketing Leaders
  • Course Outline
DAY 01
Introduction to Digital Marketing Analytics
  • Understanding the role of analytics in digital marketing
  • Key principles of data-driven marketing decision-making
  • Types of digital marketing data and customer insights
  • Understanding customer journeys and engagement metrics
  • Introduction to analytics platforms and dashboards
  • Defining campaign objectives and measurement frameworks
  • Understanding attribution and conversion tracking basics
  • Activity: Digital analytics assessment exercise
DAY 02
Digital KPIs & Performance Measurement
  • Understanding digital marketing KPIs and metrics
  • Measuring website traffic, engagement, and conversions
  • Campaign performance measurement techniques
  • Customer acquisition and retention metrics
  • Monitoring ROI and marketing effectiveness
  • Building dashboards and reporting structures
  • Identifying performance trends and patterns
  • Activity: KPI development workshop
DAY 03
Customer Behaviour & Data Interpretation
  • Understanding customer behaviour analytics
  • Audience segmentation and customer profiling techniques
  • Analysing engagement and interaction data
  • Customer experience and behavioural insights
  • Understanding conversion funnels and drop-off analysis
  • Using data to improve targeting and engagement
  • Data visualisation and reporting techniques
  • Activity: Customer analytics case study
DAY 04
Campaign Optimisation & Reporting
  • Identifying opportunities for campaign optimisation
  • Improving digital marketing performance using analytics
  • A/B testing and performance experimentation methods
  • Reporting campaign outcomes to stakeholders
  • Understanding predictive analytics and marketing forecasting
  • Benchmarking and competitor performance analysis
  • Continuous improvement frameworks for marketing teams
  • Activity: Campaign optimisation workshop
DAY 05
Strategic Analytics & Performance Leadership
  • Developing long-term analytics strategies
  • Aligning marketing performance with organisational goals
  • Building data-driven marketing cultures
  • Strategic reporting and executive communication
  • Managing analytics risks and data governance considerations
  • Final analytics presentation and recommendations
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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