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Certified Sales Professional Programme

Professional sales excellence requires more than product knowledge. Sales professionals must understand customer psychology, relationship management, strategic communication, negotiation, and account development to achieve consistent commercial success. The Certified Sales [...]

  • Course ID: SM L069
  • Delivered by London Elite Training

– Course Overview

Professional sales excellence requires more than product knowledge. Sales professionals must understand customer psychology, relationship management, strategic communication, negotiation, and account development to achieve consistent commercial success.

The Certified Sales Professional Programme equips participants with comprehensive sales frameworks covering customer engagement, opportunity management, negotiation, account growth, and sales performance optimisation.

– Learning Outcomes

  • Understand professional sales management principles
  • Improve customer acquisition and engagement strategies
  • Strengthen communication and negotiation skills
  • Manage sales pipelines and customer relationships effectively
  • Develop strategic sales plans and growth initiatives
  • Improve customer retention and account development
  • Measure and improve sales performance
  • Build long-term commercial relationships

– Who Should Attend?

  • Sales Professionals
  • Account Executives
  • Business Development Managers
  • Customer Relationship Professionals
  • Commercial Teams
  • Course Outline
DAY 01
Foundations of Professional Sales Management
  • Modern sales environments and customer expectations
  • Understanding customer behaviour and buying motivations
  • Sales cycles and opportunity management frameworks
  • Building trust and customer confidence
  • Sales ethics and professionalism
  • Activity: Sales capability assessment
DAY 02
Customer Communication & Relationship Development
  • Strategic communication and active listening techniques
  • Customer needs analysis and discovery conversations
  • Building rapport and stakeholder engagement
  • Managing difficult conversations professionally
  • Customer relationship development strategies
  • Exercise: Customer engagement role-play
DAY 03
Sales Planning, Presentations & Negotiation
  • Sales planning and account preparation techniques
  • Structuring persuasive sales presentations
  • Value communication and solution positioning
  • Negotiation frameworks and influencing techniques
  • Managing objections and closing opportunities
  • Activity: Negotiation simulation
DAY 04
Account Management & Customer Retention
  • Building long-term customer partnerships
  • Account growth and customer retention strategies
  • Customer follow-up and engagement planning
  • CRM systems and customer tracking tools
  • Measuring customer satisfaction and loyalty
  • Exercise: Account development workshop
DAY 05
Sales Performance & Strategic Growth Planning
  • Understanding sales KPIs and performance analytics
  • Forecasting and pipeline management techniques
  • Personal sales improvement planning
  • Strategic sales growth and customer expansion strategies
  • Final presentation and trainer feedback
  • Programme review and evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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