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Certified Digital Marketing Professional

Digital marketing professionals must manage integrated marketing strategies that improve visibility, strengthen engagement, and deliver measurable commercial results. The Certified Digital Marketing Professional programme by London Elite Training provides participants [...]

  • Course ID: SM L039
  • Delivered by London Elite Training

– Course Overview

Digital marketing professionals must manage integrated marketing strategies that improve visibility, strengthen engagement, and deliver measurable commercial results.

The Certified Digital Marketing Professional programme by London Elite Training provides participants with advanced digital marketing frameworks covering SEO, PPC, content marketing, social media, analytics, customer engagement, and digital campaign management.

Participants will explore strategic digital planning, customer acquisition strategies, campaign optimisation techniques, digital branding, analytics, and performance improvement approaches.

By the end of this programme, participants will be equipped with the practical and strategic capabilities required to manage integrated digital marketing activities successfully.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Develop integrated digital marketing strategies
  • Improve digital campaign planning and execution
  • Manage SEO, PPC, and social media effectively
  • Strengthen customer engagement online
  • Use analytics and reporting tools effectively
  • Improve digital brand visibility
  • Monitor digital marketing KPIs and ROI
  • Support lead generation and conversion growth
  • Develop customer-focused digital strategies
  • Improve overall digital marketing performance

– Who Should Attend?

  • Marketing Managers
  • Digital Marketing Specialists
  • Brand Managers
  • Communication Professionals
  • Customer Engagement Teams
  • Entrepreneurs
  • Online Marketing Professionals
  • Course Outline
DAY 01
Digital Marketing Strategy Development
  • Understanding integrated digital marketing strategies
  • Aligning digital marketing with organisational objectives
  • Understanding customer journeys and online behaviour
  • Market segmentation and audience targeting techniques
  • Building digital marketing plans and campaign structures
  • Digital branding and positioning strategies
  • Managing multichannel marketing campaigns
  • Activity: Digital strategy development workshop
DAY 02
Social Media, Content & Customer Engagement
  • Social media marketing strategy development
  • Content marketing and storytelling frameworks
  • Building customer engagement and online communities
  • Influencer marketing and brand collaboration strategies
  • Customer communication and engagement planning
  • Developing integrated content calendars
  • Improving customer experience through digital platforms
  • Activity: Social media and content campaign exercise
DAY 03
SEO, SEM & PPC Campaign Management
  • Understanding SEO and SEM integration
  • Managing PPC campaigns and paid advertising
  • Keyword research and targeting techniques
  • Website optimisation and search visibility improvement
  • Conversion optimisation and lead generation strategies
  • Campaign budgeting and performance management
  • Monitoring digital advertising effectiveness
  • Activity: Campaign management simulation
DAY 04
Analytics, Data & Campaign Optimisation
  • Introduction to marketing analytics and reporting
  • Understanding digital marketing KPIs and metrics
  • Monitoring customer engagement and campaign performance
  • Using analytics platforms and dashboards effectively
  • Data-driven decision-making and optimisation strategies
  • Improving ROI through analytics insights
  • Continuous improvement in digital marketing activities
  • Activity: Analytics and reporting workshop
DAY 05
Integrated Digital Marketing Leadership
  • Leading integrated digital marketing initiatives
  • Managing digital marketing teams and projects
  • Strengthening innovation and digital transformation
  • Managing digital risks and reputation online
  • Strategic planning for sustainable digital growth
  • Final digital marketing strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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