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 Certified Brand Strategy Manager

This advanced programme provides participants with strategic tools and frameworks to develop, position, and manage successful brands in competitive business environments. The course focuses on strategic branding decisions, customer value [...]

  • Course ID: SM L004
  • Delivered by London Elite Training

– Course Overview

This advanced programme provides participants with strategic tools and frameworks to develop, position, and manage successful brands in competitive business environments. The course focuses on strategic branding decisions, customer value creation, and long-term brand sustainability.

Participants will examine modern branding strategies, competitive analysis, market positioning, and strategic growth planning through practical case studies and workshops.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Develop strategic branding frameworks
  • Conduct effective market and competitor analysis
  • Create strong brand positioning strategies
  • Improve customer loyalty and brand value
  • Develop long-term brand growth strategies
  • Align branding initiatives with business objectives
  • Evaluate brand performance effectively

– Who Should Attend?

  • Brand Managers
  • Marketing Managers
  • Product Managers
  • Business Development Managers
  • Senior Marketing Professionals
  • Entrepreneurs and Consultants
  • Course Outline
DAY 01
Strategic Brand Management
  • Strategic role of branding
  • Brand strategy frameworks
  • Understanding customer value creation
  • Competitive market analysis
  • Global branding trends
DAY 02
Brand Equity and Customer Loyalty
  • Brand equity models
  • Building customer trust and loyalty
  • Emotional branding strategies
  • Customer-centric branding approaches
  • Measuring brand value
DAY 03
Brand Positioning and Differentiation
  • Positioning strategy development
  • Competitor benchmarking
  • Brand differentiation techniques
  • Position mapping tools
  • Positioning workshop
DAY 04
Brand Growth and Expansion
  • Brand extension strategies
  • Market expansion planning
  • Managing multiple brands
  • Innovation and brand sustainability
  • Brand growth case studies
DAY 05
Brand Evaluation and Performance
  • Brand performance metrics
  • Brand audits and evaluation tools
  • Risk management in branding
  • Reputation management strategies
  • Final strategic presentation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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