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B2B Digital Marketing & LinkedIn Strategy

B2B organisations require specialised digital marketing approaches that strengthen professional relationships, improve lead generation, and support long-term business growth. LinkedIn and professional digital platforms have become essential tools for B2B [...]

  • Course ID: SM L059
  • Delivered by London Elite Training

– Course Overview

B2B organisations require specialised digital marketing approaches that strengthen professional relationships, improve lead generation, and support long-term business growth. LinkedIn and professional digital platforms have become essential tools for B2B engagement, commercial positioning, and strategic networking.

The B2B Digital Marketing & LinkedIn Strategy programme by London Elite Training equips participants with practical frameworks for professional branding, B2B lead generation, LinkedIn marketing, account engagement, content strategy, and strategic digital communication.

Participants will explore B2B buyer behaviour, LinkedIn optimisation, account-based marketing (ABM), professional networking strategies, lead nurturing frameworks, content marketing, and B2B performance analytics.

By the end of this programme, participants will have the practical capabilities required to strengthen B2B digital engagement and improve strategic customer acquisition performance.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Develop effective B2B digital marketing strategies
  • Improve LinkedIn engagement and professional branding
  • Strengthen lead generation and account-based marketing initiatives
  • Improve professional communication and customer engagement
  • Understand B2B customer journeys and buying behaviour
  • Build thought leadership and industry visibility
  • Use analytics to improve B2B marketing performance
  • Improve customer acquisition and relationship-building strategies
  • Develop integrated B2B communication campaigns
  • Support sustainable commercial growth initiatives

– Who Should Attend?

  • B2B Marketing Professionals
  • Business Development Teams
  • LinkedIn Marketing Specialists
  • Sales Managers
  • Account Managers
  • Commercial Leaders
  • Course Outline
DAY 01
Foundations of B2B Digital Marketing & Professional Branding
  • Understanding B2B marketing environments and trends
  • Differences between B2B and B2C digital marketing strategies
  • Understanding B2B buyer behaviour and decision-making processes
  • Mapping B2B customer journeys and touchpoints
  • Developing customer-focused B2B marketing strategies
  • Professional branding and digital credibility development
  • Building thought leadership and industry authority
  • Activity: B2B marketing strategy assessment workshop
DAY 02
LinkedIn Strategy, Networking & Lead Generation
  • Understanding LinkedIn algorithms and engagement principles
  • Optimising LinkedIn personal and company profiles
  • Developing LinkedIn content and communication strategies
  • Building professional networks and industry relationships
  • LinkedIn lead generation and prospecting techniques
  • Understanding LinkedIn Sales Navigator and outreach tools
  • Managing customer engagement and professional interactions
  • Activity: LinkedIn optimisation workshop
DAY 03
Content Marketing & Thought Leadership for B2B
  • Developing B2B content marketing frameworks
  • Creating educational and authority-building content
  • Storytelling and strategic communication in B2B environments
  • Webinar, whitepaper, and case study development strategies
  • Improving audience engagement and professional trust
  • Building long-term customer relationships through content
  • Content scheduling and campaign coordination techniques
  • Activity: B2B content strategy exercise
DAY 04
Account-Based Marketing (ABM) & Customer Engagement
  • Understanding account-based marketing concepts and frameworks
  • Identifying high-value accounts and segmentation strategies
  • Personalised communication and customer engagement planning
  • Aligning marketing and sales teams for ABM success
  • Lead nurturing and relationship-building techniques
  • CRM integration and customer tracking systems
  • Measuring account engagement and conversion performance
  • Activity: ABM campaign simulation
DAY 05
B2B Analytics, Growth Strategy & Strategic Planning
  • Measuring B2B digital marketing performance and KPIs
  • Understanding lead conversion and pipeline analytics
  • ROI analysis and customer acquisition measurement
  • Forecasting growth opportunities and market expansion
  • Developing long-term B2B digital marketing strategies
  • Final B2B marketing strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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