Advanced Negotiation & Influencing Skills for Account Managers

Successful account managers must be able to negotiate effectively, influence customer decisions, and manage commercial discussions with confidence and professionalism. In competitive business environments, strong negotiation and influencing skills are essential for strengthening customer relationships, improving profitability, and achieving successful business outcomes.

The Advanced Negotiation & Influencing Skills for Account Managers programme by London Elite Training equips participants with practical negotiation frameworks, persuasion techniques, communication strategies, and commercial influencing approaches required to manage customer interactions successfully.

Participants will explore negotiation planning, objection handling, influencing techniques, conflict management, relationship-building strategies, and methods for improving commercial communication and decision-making outcomes.

By the end of this programme, participants will have the confidence and strategic skills required to negotiate effectively, influence customer decisions professionally, and support stronger commercial relationships.

By the end of this programme, participants will be able to:

• Understand the principles and stages of negotiation
• Apply influencing and persuasion techniques effectively
• Prepare and manage customer negotiations professionally
• Handle objections and difficult discussions confidently
• Improve communication and relationship-building skills
• Understand customer decision-making behaviour
• Manage concessions and negotiation trade-offs strategically
• Improve commercial negotiation outcomes
• Build trust and credibility during negotiations
• Strengthen long-term customer relationships through effective influencing

• Account Managers
• Sales Managers
• Commercial Managers
• Business Development Professionals
• Procurement and Contract Teams
• Client Relationship Managers
• Customer-Facing Team Leaders