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Advanced Google Analytics & Marketing Dashboards

Advanced analytics capabilities are essential for measuring digital performance, understanding customer behaviour, and supporting strategic marketing decisions. Organisations must use analytics platforms effectively to monitor performance and optimise digital campaigns [...]

  • Course ID: SM L052
  • Delivered by London Elite Training

– Course Overview

Advanced analytics capabilities are essential for measuring digital performance, understanding customer behaviour, and supporting strategic marketing decisions. Organisations must use analytics platforms effectively to monitor performance and optimise digital campaigns continuously.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Understand advanced Google Analytics features and functions
  • Build marketing dashboards and reporting frameworks
  • Analyse customer behaviour and engagement trends
  • Measure campaign effectiveness and ROI
  • Develop strategic marketing KPIs and metrics
  • Improve data-driven decision-making capabilities
  • Monitor website performance and conversion activity
  • Create performance reports for stakeholders
  • Identify optimisation opportunities using analytics
  • Support strategic digital growth initiatives

– Who Should Attend?

  • Marketing Analysts
  • Digital Marketing Managers
  • Data Analysts
  • Campaign Managers
  • SEO & PPC Specialists
  • Marketing Leaders
  • Course Outline
DAY 01
Advanced Analytics Foundations & Data Strategy
  • Understanding advanced analytics frameworks and concepts
  • Defining marketing KPIs and performance objectives
  • Understanding customer tracking and attribution models
  • Data collection methods and analytics integration
  • Understanding customer journeys and behavioural analysis
  • Aligning analytics with business and marketing goals
  • Introduction to advanced reporting environments
  • Activity: Analytics maturity assessment
DAY 02
Google Analytics Configuration & Reporting
  • Configuring Google Analytics accounts and tracking systems
  • Goal tracking and conversion measurement techniques
  • Event tracking and customer interaction analysis
  • Audience segmentation and behavioural reporting
  • Traffic source analysis and campaign performance measurement
  • Understanding acquisition, engagement, and retention metrics
  • Creating custom reports and performance summaries
  • Activity: Google Analytics reporting workshop
DAY 03
Dashboard Development & Data Visualisation
  • Principles of dashboard design and reporting structures
  • Building marketing dashboards for performance monitoring
  • Data visualisation techniques for strategic reporting
  • Integrating analytics platforms and reporting systems
  • Executive reporting and stakeholder communication
  • Identifying trends, anomalies, and optimisation opportunities
  • Improving reporting accuracy and efficiency
  • Activity: Dashboard development exercise
DAY 04
Campaign Analytics, Attribution & ROI Measurement
  • Understanding multi-channel attribution models
  • Measuring campaign effectiveness across platforms
  • ROI analysis and customer acquisition cost measurement
  • Conversion funnel analysis and optimisation strategies
  • Customer lifetime value and retention analytics
  • Benchmarking and competitor performance analysis
  • Continuous optimisation using campaign data insights
  • Activity: Campaign analytics case study
DAY 05
Strategic Analytics & Data-Driven Decision-Making
  • Strategic use of analytics for marketing leadership
  • Forecasting and predictive analytics techniques
  • Data-driven marketing strategy development
  • Performance governance and analytics best practices
  • Building long-term measurement and optimisation frameworks
  • Final analytics strategy presentation
  • Trainer feedback and programme evaluation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

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