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Advanced Brand Positioning & Market Differentiation

Positioning is critical to creating a competitive advantage in crowded markets. This programme explores advanced positioning strategies, customer perception analysis, and market differentiation techniques used by successful organisations. Participants will [...]

  • Course ID: SM L005
  • Delivered by London Elite Training

– Course Overview

Positioning is critical to creating a competitive advantage in crowded markets. This programme explores advanced positioning strategies, customer perception analysis, and market differentiation techniques used by successful organisations.

Participants will learn how to identify market gaps, analyse competitors, and build distinctive brand positioning strategies that influence customer decisions.

– Learning Outcomes

By the end of this programme, participants will be able to:

  • Develop advanced positioning strategies
  • Analyse customer perception and market trends
  • Differentiate brands in competitive industries
  • Conduct effective competitor analysis
  • Build strong value propositions
  • Create positioning maps and frameworks
  • Strengthen market influence and customer preference

– Who Should Attend?

  • Brand Managers
  • Product Managers
  • Marketing Leaders
  • Business Strategists
  • Category Managers
  • Market Analysts
  • Course Outline
DAY 01
Strategic Positioning Principles
  • Understanding market positioning
  • Customer perception and brand value
  • Strategic differentiation concepts
  • Analysing competitive markets
  • Positioning success factors
DAY 02
Competitor and Market Analysis
  • Competitive benchmarking techniques
  • Market gap identification
  • SWOT and positioning analysis
  • Consumer insight techniques
  • Market research tools
DAY 03
Building Differentiation Strategies
  • Value proposition development
  • Emotional vs functional positioning
  • Premium and value positioning
  • Innovation-based differentiation
  • Positioning workshops
DAY 04
Position Mapping and Strategic Planning
  • Position map development
  • Brand architecture alignment
  • Strategic messaging frameworks
  • Positioning communication strategies
  • Practical positioning exercises
DAY 05
Measuring Positioning Effectiveness
  • Brand perception measurement
  • Positioning KPIs and analytics
  • Customer feedback evaluation
  • Strategic improvement planning
  • Final group presentation

Duration

  • 5 Days

In Person (Special Discount for this period only!)

  • £ 4,500
  • 3,950

Online (Special Discount for this period only!)

  • £ 2,300
  • 1,750
  • Global Locations
  • London
  • Dubai
  • Barcelona
  • Paris
  • USA
  • Online
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Corporate groups of 2+ are eligible for a 15% discount. Enquire here

Need personal advice?

Speak with a course consultant to see if this programme fits your career goals.

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